In my earlier post, "Is Shoutlet Overselling Itself," I took a look at the Shoutlet website after their product launch announcement andShoutlet logo wondered aloud, basically, "What is this thing? Does it work? Or is it hype?"...

16 October, 2007

Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed. We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR....

11 October, 2007

Geoff Livingston over at The Buzz Bin has an interesting post about how savoir-faire is needed in social media marketing, and how hard it is for companies to be genuine. He says, correctly, that relationship building is about trust and perhaps this is why the...

05 October, 2007

People are still wrapping their arms around what a social media agency can do for them, so one of the questions I get asked a lot is, "Can't you go out to the bloggers and pitch them to write about us?"...

02 October, 2007

Shoutlet is a new product that was announced at the DEMOfall 2007 conference in San Diego this week. In what seems to me to be more than a little hyperbole, the company has declared it: "the world's first Web 2.0 marketing tool built for...

28 September, 2007

"MySpace is dead." "MySpace is dying." "Facebook is crushing MySpace." Well, maybe creaking, but certainly not dead. Consider some hot statistics from Comscore Media Metrix as reported by Fortune. MySpace Still the Leader...

25 September, 2007

RSS Feeds are a great way to keep up with the websites you like, but choosing your favorites from those pages and sharing them with others easily hasn't been so easy. That's the problem that the folks at FeedXI have been working to solve....

21 September, 2007

As some other bloggers have taken notice of the Ignite site, like TopRankBlog, we've seen some comments like: "More information on the post authors … would be nice." So rather than type more, I thought I'd do a quick vlog post to introduce myself...

19 September, 2007

The "Big news out of Hollywood" late last week, when MySpace TV announced that a new Internet-only television show will debut in November, got the info right, but the big picture wrong....

17 September, 2007

About a month ago, we got a comment on this site asking us if we'd reviewed Zooped.com yet. I'm pretty confident that the post came from someone who works at Zooped trying to get coverage, but as a soical media agency, we decided it was...

13 September, 2007