Facebook Marketing

Beth Anne Ballance
17
Jul

Once a Funnel, Now a Fish: The Correlation between Social Media Spends and Sales Lifts

Posted by | No Tags | Facebook Marketing · Instagram Marketing · Pinterest Marketing · Social Media Marketing · Twitter Marketing | No Comments on Once a Funnel, Now a Fish: The Correlation between Social Media Spends and Sales Lifts

In a recent article, AdAge reported that digital spending for several large consumer packaged goods is up 20-35% for brands […]

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14
Jul

Facebook Reach & Frequency Campaigns: How They Can Help & Hurt Your Brand

Posted by | No Tags | Facebook Marketing | 1 Comment on Facebook Reach & Frequency Campaigns: How They Can Help & Hurt Your Brand

With the significant decline of organic reach on Facebook, it’s all but mandatory to pay for branded content to be […]

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Lisa Braziel
07
Jul

The Real Reason Why Facebook is Accounting for Time Spent

Posted by | · · · | Facebook Marketing | 3 Comments on The Real Reason Why Facebook is Accounting for Time Spent

In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares […]

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Kristina Kelly
23
Apr

(Surprise!) Facebook Algorithm Changes Likely to Reduce Brand Impressions

Posted by | No Tags | Facebook Marketing | 2 Comments on (Surprise!) Facebook Algorithm Changes Likely to Reduce Brand Impressions

Hold on to your britches, we have shocking news! Facebook has made changes to their algorithm (again…) that could result […]

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26
Mar

Brands Lose 100K+ Fans After Facebook Purges Accounts

Posted by | No Tags | Community Management · Facebook Marketing · Social Commerce · Social Media Analytics · Social Media Marketing · Social Media Monitoring · Social Media Stats | 1 Comment on Brands Lose 100K+ Fans After Facebook Purges Accounts

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in […]

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Erin Ledbetter
25
Mar

Five f8 2015 Announcements Marketers Should Care About

Posted by | No Tags | Community Management · Conferences · Facebook Marketing · Social Media Marketing · Technology | 1 Comment on Five f8 2015 Announcements Marketers Should Care About

Facebook’s annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year’s themes of Stability and Control.  […]

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Lisa Braziel
06
Feb

Facebook “Place Tips” Challenge Yelp and Foursquare

Posted by | No Tags | Facebook Marketing | 2 Comments on Facebook “Place Tips” Challenge Yelp and Foursquare

In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called […]

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Erin Ledbetter
16
Dec

New Facebook Publishing Tools Gives Brands More Control

Posted by | No Tags | Facebook Marketing | No Comments on New Facebook Publishing Tools Gives Brands More Control

On December 10th, Facebook quietly announced new publishing tools aimed at better supporting the needs of media companies and content […]

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Vanessa Williams
21
Nov

Facebook Punishing Overly Promotional Posts

Posted by | No Tags | Facebook Marketing | No Comments on Facebook Punishing Overly Promotional Posts

The Facebook News Feed has undergone a lot of changes recently, but perhaps the most upsetting (but highly expected) update […]

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Kailee VanDamia
18
Nov

Facebook Post Bundling: Should Your Brand React?

Posted by | No Tags | Facebook Marketing | No Comments on Facebook Post Bundling: Should Your Brand React?

Last week in a Facebook Q&A session, Mark Zuckerberg and his team announced that the platform would be making changes […]

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