Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. [br][br] Over the last couple weeks, Facebook has deleted millions of...

Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control.  Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with...

In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called "Place Tips," in mobile News Feeds. This post will give you a high level overview of the new feature and the potential implications for brands. [br][br] Let's get...

On December 10th, Facebook quietly announced new publishing tools aimed at better supporting the needs of media companies and content publishers. Interest Targeting lets brands segment their organic content to only those fans that might care about the topic. Post End Dates give brands the power to...

The Facebook News Feed has undergone a lot of changes recently, but perhaps the most upsetting (but highly expected) update for marketers is the recent announcement by Facebook that it will be reducing the organic exposure of “Promotional Posts” in the news feed around Q1...

Last week in a Facebook Q&A session, Mark Zuckerberg and his team announced that the platform would be making changes to the Newsfeed designed to give users more control over the content they see there. Their goal is to provide a more comprehensive and timely...

I have to admit that the inspiration for this post came from something one of my clients reported their Facebook rep told them --- that Facebook is not a platform for driving sales.  It's all about buying impressions for your brand but it's not a place...

  Forums are one of the oldest social elements of the web. Essentially, forums are just threads of comments, links, and media that users can interact with. They are incredibly simple and their user interface usually leaves something to be desired. However, for niche audiences and...

Facebook officially announced another algorithm change --- one that might finally be good news for brands. (Our fingers are crossed!) What Algorithm Changes Did Facebook Make? Facebook appears to be responding to criticism that the newsfeed has been tightened and slowed so significantly that content is becoming...