Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely...

We were the first to report on Facebook’s massive decline in organic reach a couple of years ago. At that point, reach stood at about 3% of fans and the outlook was bleak.  We’d just discovered a 44% decline in overall reach and were a far...

My curiosity peaked when I saw recent reports of Facebook being abnormally friendly by greeting users, wishing them a good afternoon, and thanking them for being on Facebook. Honestly, I thought to myself, this could be nothing. It could just be Facebook just trying to...

This morning I logged into Facebook and  saw that my friend’s baby woke her up at 3:00 a.m. for the day. Another friend came down with the flu and a coworker hurt her wrist in a car accident. [br][br] I found myself torn. [br][br] If I Liked these status updates,...

At Advertising week, Facebook announced that it now has 2.5 million advertisers and released 4 new announcements and updates to its ad offerings to provide even more opportunities for the network to monetize. [br][br] I'll unpack what we know about these announcements below, as well as their...

Facebook is getting into the live-streaming space, but only for celebrities with verified accounts. Public figures (actors, athletes, influencers, musicians, etc.) are now able to launch a live-stream through the Facebook Mentions app. We will take a look at how Facebook live-streaming works, examples of...

I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. [br][br] Because they can measure the return on a given ad instantly, their...

In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares - it will also account for the amount of time a user spends with the content.  The argument, "We learned that in many cases, just...