Despite beginning as a religious holiday in Ireland (where until the 1960s bars were actually closed for the day…seriously), Americans have morphed St. Patrick’s Day into a day of celebrations. Whether celebrating their Irish heritage or just being Irish for the day, people like to...

Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know. Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know. Facebook Canvas...

Just in case you missed the memo, Facebook Reactions launched globally this week. But, how well do you know the individual reactions? Test your emoji skills using the quiz below and be sure to share your results! ...

After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched in the U.S. As marketers, you may have lots of questions about how this may impact your current or...

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

Although it may not have made our list of bold predictions for 2016, we have always emphasized that brands need to start seriously investing in social consumer care, and all signs continue to support our findings. This week, Facebook announced more features to enable communications...

Since their introduction to Facebook Ads Manager last year, Facebook Carousel Ads have revolutionized the way B2B advertisers approach advertising on Facebook. Before, marketers were confined to a single image, forced to choose just one image of their product and hope it catches the eye. [br][br] Though...