Facebook has introduced a Certified Marketing Partnership program for agencies that provides self-serve access to tools, resources, and education—as well as the opportunity to become a verified Facebook Marketing Partner. According to Facebook, this new program is designed to fuel growth and expertise while empowering agencies to drive increased...

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” The changes will...

Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control options (Bid Cap and...

With so many targeting options available on Facebook, it can be difficult to know which audiences will give you the biggest bang for your buck. Having a solid targeting strategy, optimizing your audiences, and taking learnings from previous campaigns are key to running cost-efficient campaign on Facebook. Here are...

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While Facebook Groups have been known...

https://www.youtube.com/watch?v=5eqQb4R5TQQ&feature=youtu.beFacebook's Clear History ToolFacebook's clear history tool is scheduled to roll out later this month. The clear history tool, which is officially called off-Facebook activity, will give people more transparency and control over the data shared with Facebook from other apps and websites. When someone...

Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on...

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is...

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week's edition of Ignite Your Week. Facebook Updates Key Metrics [embed]http://youtu.be/En3LmXrW-_w[/embed]  Relevancy Score Today we're going to talk about Facebook's new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were...