Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction.Buttons for Stronger...

July showed Facebook introducing augmented reality ads, LinkedIn carousel ads and Snapchat’s Footprint feature. As we all know, the world of social media never sleeps. This year has been especially rocky for social media, as platforms scramble to figure out what new privacy policies mean...

While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before...

In an effort to create more transparency after their big privacy debacle, Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.  Previously, you could only see what competitors were doing...

In June, we saw many added Facebook features, as well as a new shopping basket feature on Instagram. This month, we saw Snapchat providing marketers more data & new ad formats on LinkedIn and Facebook. Need help making sense of social media trends? Let us...

There was a lot of movement this month on social, centered around new ways users can interact and customize their experiences. Read about how some of these updates could affect your brands plans. Brands beware, users might soon hit the (SNOOZE) button on you In an effort...

The World Cup is in full swing as teams have just concluded group play. It has been an exciting event thus far as there have been a lot of upsets and disappointing exits (ehem Germany). As a former player and avid soccer fan I am...

Facebook recently implemented an authorization process for page admins and advertisers in the U.S. who run political ads. While this process appears to only affect a fraction of ad accounts, many advertisers have seen their non-political ads be tagged as containing political content.  This occurrence has led to confusion surrounding...

There has been lots of talk about video in general, but most recently, a lot of brands are talking about using live video as part of their overall strategy on social. We’re here to help you determine when it’s best to use live video vs....

Even before the Zuckerberg Cambridge Analytica hearing, the idea of Facebook offering an ad-free subscription model would pop up now and again. Surrounding the recent controversy, that idea has been more widely toyed with. On the Today Show Facebook COO Sheryl Sandberg said an ad-free...