Source: FacebookThe off-Facebook Activity tool, also known as “Clear History”, will be launching in the United States on October 1st. The full roll-out should be complete by the end of the year. This tool has been in testing phases for a while and has rolled...

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. There...

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics.Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big...

There are new opportunities within Facebook Groups for brands; however, Groups aren’t a fit for every brand. If you’re still considering whether or not to formulate a strategy after reading our recent blog post on the topic, we hope you will join us for our upcoming FREE webinar, Facebook Groups...

Facebook has introduced a Certified Marketing Partnership program for agencies that provides self-serve access to tools, resources, and education—as well as the opportunity to become a verified Facebook Marketing Partner. According to Facebook, this new program is designed to fuel growth and expertise while empowering agencies to drive increased...

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” The changes will...

Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control options (Bid Cap and...

With so many targeting options available on Facebook, it can be difficult to know which audiences will give you the biggest bang for your buck. Having a solid targeting strategy, optimizing your audiences, and taking learnings from previous campaigns are key to running cost-efficient campaign on Facebook. Here are...

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While Facebook Groups have been known...