A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But...

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to...

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020)....

It's July 2020, which means Stop Hate for Profit is underway. If you're not familiar, Stop Hate for Profit is a recent protest where large advertisers have pulled their budgets from Facebook and Instagram to try and get Facebook to adjust their policies on hate...

The Current Online Shopping Landscape In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who...

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). This situation is evolving quickly and as we...

Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. The...

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind....