The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here), we did...

When I think of the difference between Facebook Stories and Instagram Stories, there are numerous similarities between the two. (No kidding, they’re owned by the same company.) But why do most people use Instagram Stories over Facebook Stories? Are they really that different? Are people...

Photo credit NeONBrandAh, Facebook. They always keep it interesting. From the constant cycling of features to the incessant changing of algorithms, the top social media network always manages to keep brands on their toes when it comes to reaching audiences (or even using the platform at all)....

Source: FacebookThe off-Facebook Activity tool, also known as “Clear History”, will be launching in the United States on October 1st. The full roll-out should be complete by the end of the year. This tool has been in testing phases for a while and has rolled...

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. There...

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics.Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big...

There are new opportunities within Facebook Groups for brands; however, Groups aren’t a fit for every brand. If you’re still considering whether or not to formulate a strategy after reading our recent blog post on the topic, we hope you will join us for our upcoming FREE webinar, Facebook Groups...

Facebook has introduced a Certified Marketing Partnership program for agencies that provides self-serve access to tools, resources, and education—as well as the opportunity to become a verified Facebook Marketing Partner. According to Facebook, this new program is designed to fuel growth and expertise while empowering agencies to drive increased...

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” The changes will...