Imagine this scenario: you're logging in for a regular morning sweep of your brand's channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that's almost never present in your feed....

Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything. During the winter months (especially in...

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you...

Just a few weeks into 2018 and we have already heard of at least one major change that Facebook is making changes to their algorithm. But before we get too far down the path of anticipating what is going to happen this year, let’s take...

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. It consisted of a, you guessed it, Facebook Newsfeed algorithm change! Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from their...

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Sometimes the holidays are things like Christmas, Veteran’s Day, St. Patrick’s Day, but other “holidays” are a bit of a stretch....

Many of us have been there before – you realize it’s the Oscars and you scramble to find something worthy of posting. But, what if you planned ahead instead of scrambling to find something that could potentially work? This saves you time in the long...