Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social...
A few weeks ago, Snapchat held its third annual Partner Summit through a webinar, announcing exciting developments within the platform regarding AR, eCommerce, and other ways businesses can grow their brand. The platform also offered the latest insights on app performance and usage: People open Snapchat...
Once a force to be reckoned with, Snapchat more recently seems like an afterthought in most social media strategies. Over the last year, brands have fixated on going viral on TikTok and are now looking at even newer apps like Clubhouse to stay relevant. With...
In 2019, Snapchat announced the newest addition to its ad offerings: dynamic ads. By joining Facebook, Instagram, and Pinterest in offering dynamic ads, Snapchat gave e-commerce advertisers an easy way to get their products in front of its users. Using Snapchat technology (Product Catalog and...
Have you wondered if your brand should be marketing on Snapchat? With 80.2 million users in the US alone, the app saw its highest usage to date, globally. According to eMarketer, Snapchat usage is predicted to increase over the next few years. Given these stats,...
Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. We’re here to highlight those Snapchat announcements for you so you can see what ways your brand might use the...
While Snapchat may not be at the top of your list, if your audience is Gen Z, you could be missing out on some great opportunities. Back in December, they released some predictions for 2019 based upon a study they commissioned. Below are some ways...
Snapchat has stepped up its ad game in terms of trying to show brands that their platform can get people to physical locations. Snapchat location ads have been around for about a year, but they recently added additional features for brick and mortar locations. Snapchat Location...
We are excited to announce that we are officially a Snapchat Certified Partner! Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. What is a Snapchat Certified Partner? If...
While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before...