Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach...

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not...

If your brand is still taking static photos on Snapchat, then you’re probably behind the curve. Snapchat adoption is on the up and up, according to a study by Piper Jaffrey, and it’s no surprise. There are always new features to test out, thanks to...

Here’s a scenario that thousands face every day: you and your brand have a great message to share but you're unsure of with whom and where to share it. To determine that, it's time for a little internal Q&A: Who is my target audience? Where...

As an application with more than 100 million daily active users, revamping your chat platform is a pretty big deal. Luckily, users are loving what Snapchat is referring to as Chat 2.0 as it gives a much wider range of ways to communicate with other...

Snapchat Geofilters, the location-based graphic you place over your photo, is taking the social media world by storm. Thousands of geofilters have been created for specific locations and events all over the world, and are used by millions of Snapchat users on a daily basis. Snapchat...

Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know. Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

A hip-hop mogul just unlocked the key to Snapchat marketing. While brands have been trying to demystify the social network, DJ Khaled snuck in and became the King of it overnight. So, what can your brand learn from the newly minted King, who now boasts...

Snapchat may just be the most powerful storytelling tool in social media today. Once a disposable photo messaging app, Snapchat’s various updates and new features helped it gain popularity and marketing potential amongst brands and celebrities. Unlike some of its competitors, Snapchat is able to...

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...