It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While...
Facebook has been all over the news in recent months, and not for good reasons. While it’s hard to picture a world where it isn’t the biggest social media network, nothing is ever certain in social media. Few people anticipated Facebook would be the behemoth...
Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). Social media is now a massive world full of...
As winter overcast rolls out and spring sunshine fills our view, it’s a great time to escape the confines of your indoor content studio (a topic we’ve discussed here) and branch outward for some inspired outdoor content. If you’re anywhere near as excited as we...
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and...
With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. Although the chatbot hype is at an...
Creating a thorough social media strategy is an important part of your overall marketing strategy. It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you should publish on each network, community engagement guidelines and best practices, and every...
Social media moves quickly and changes from one minute to the next. It’s important to stay up-to-date on all the goings on to keep your social strategy fresh and effective. Here are five ways to stay ahead of the game: Facebook, Instagram, Pinterest, Twitter and Snapchat...
It's true what they say: a picture says a thousand words, especially on social media. The photos that we take are just as important as the text that we write when it comes to posting content on our brand's pages. Therefore, it's important to keep...
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your...
April Fool’s Day has become a day when audiences expect brands to pull clever and hilarious pranks. Since they are less of a surprise, brands are having to get crafty with their April Fool’s shenanigans. In the past years, we’ve rounded up the best in...
Social media is always evolving and constantly changing. Every week Ignite Social Media keeps you up to date on the latest trends and features with Social You Should Know. Here are some highlights from March. Have You Heard of Vero? There’s a new(ish) social networking app on...