This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase II: Social Ad Targeting to Address the Customer Journey – Qualified TargetingPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting Paid media is great for funneling potential customers from...
Did you read our series on how to create content for the customer journey? If not, read that first! You can check it out here. Creating content with each stage of the customer journey in mind is important, but it’s also vital to consider how social impacts the...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase III: Social Ad Targeting to Address the Customer Journey – Lead ConversionPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting After casting a wide net to reach the largest...
Phase II: Social Ad Targeting to Address the Customer Journey – Qualified Targeting Phase III: Social Ad Targeting to Address the Customer Journey – Lead Conversion Phase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting Broad targeting allows advertisers to build brand awareness and...
On this week's edition of Ignite Your Week, our focus is on Instagram's new in-app checkout feature. Although it's still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what...
It’s no secret that Instagram Stories are all the rage these days. In fact, there are now over 500 million active daily users on Stories alone and that number is expected to continue increasing. Stories are a fun and quick way to share content on...
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we've compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow...
While Snapchat may not be at the top of your list, if your audience is Gen Z, you could be missing out on some great opportunities. Back in December, they released some predictions for 2019 based upon a study they commissioned. Below are some ways...
You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what?...
Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase V: Content for the Customer Journey –Loyalty & Advocacy Congratulations, you did it! You got someone to buy your product. 👏🏼 So...
