It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant...
Are you still trying to figure out how chatbots have evolved and whether artificial intelligence chatbots are ready for brand adoption? Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective? Are you curious to learning different use cases...
It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While...
Facebook has been all over the news in recent months, and not for good reasons. While it’s hard to picture a world where it isn’t the biggest social media network, nothing is ever certain in social media. Few people anticipated Facebook would be the behemoth...
Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). Social media is now a massive world full of...
With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. Although the chatbot hype is at an...
Creating a thorough social media strategy is an important part of your overall marketing strategy. It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you should publish on each network, community engagement guidelines and best practices, and every...
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your...
One billion monthly users are now using Facebook Groups for many different reasons. Below are a few key strategies and quick steps you can implement to take advantage of Facebook Groups that will ultimately strengthen your social media marketing strategy. Connect People are always connecting on Facebook...
It's so easy to get caught up in your to-do list. You have requests from your internal team on what you should be showcasing in social, and, if you're not careful, that ends up dictating your social media strategy. But are you giving your audience...
We’re officially into the swing of 2018 and with the first quarter winding down, it’s time to evaluate how your social media strategy is working. There is no better way to start than to compare last year’s efforts to this year’s efforts. Knowing this information will help...
With the first day of spring right around the corner and the end of Q1 approaching it is a great time to do some social media spring cleaning of your channels and tactics. There have already been some channel announcements and updates that you will...