Rupert Murdoch, chair of News Corp., is buying Dow Jones & Co, the publisher of the Wall Street Journal for $5 billion. Yesterday he announced that he's ending the subscription model for the WSJ.com website (which many deem a success). He'll give up $50 million...

Over the past week I've literally been in a "Wikipedia War" over an article that I had submitted about the evolving definition and role of the Social Media Agency....

Two articles from IgniteSocialMedia.com were featured in a blog collection of articles known as "Everything you could possibly want to know about social media." The collection features articles about how to use StumbleUpon, Digg, Sphinn, del.icio.us, Twitter, Facebook, Second Life, "social radio" site Jango, and...

When you work in a social media agency, people send you all sorts of comics and stuff. (For the record, I enjoy that, send me stuff.) This one happens to come from one of my favorite comics, Pearls Before Swine. It's consistently funny. Enjoy today's...

There are a lot of different social media executions that we've covered here. We've shown "what not to do" so we can learn from other's social media missteps – but we've also tried to cover social media executions that are worthwhile, mainly to show that...

Subway, Jimmy John's and Erbert and Gerbert's Subs and Clubs. Three companies with three degrees of national recognition and three very different marketing approaches to selling pretty similar turkey sandwiches....

Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed. We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR....

With the buzz of social media, I've seen companies post their 30 second TV spot on YouTube and call it a social media campaign. Working for a social media agency, I've called many out on it. ...

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