Geoff Livingston over at The Buzz Bin has an interesting post about how savoir-faire is needed in social media marketing, and how hard it is for companies to be genuine. He says, correctly, that relationship building is about trust and perhaps this is why the...

This morning I saw an article that Martha Stewart will be entering social networking through a new site called "Marthapedia". This site, according to Adage will Martha Stewartbe "seeded with existing content from Martha Stewart Living Omnimedia, such as Martha Stewart's Homekeeping Handbook, but...

Shoutlet is a new product that was announced at the DEMOfall 2007 conference in San Diego this week. In what seems to me to be more than a little hyperbole, the company has declared it: "the world's first Web 2.0 marketing tool built for...

Lately, the sterotypical "anti-social" view of gamers is changing. First the Nintendo Wii showed that a successful game isn't always the ones with the best graphics, but the one that brings people together. Now, the introduction of Halo 3 may show that a successful game...

This weekend I was watching some home improvement television. It was one of those ironic Saturdays, spent watching how hard other people are working on their homes while sitting on the couch and gasping at how much money they spent on upgrading appliances. 8,000 for...

In light of Jim's earlier post about the debut of Quarterlife, I stumbled upon an article from Alley Insider that raises the question, "Will Quarterlife Make Money?"....

As some other bloggers have taken notice of the Ignite site, like TopRankBlog, we've seen some comments like: "More information on the post authors … would be nice." So rather than type more, I thought I'd do a quick vlog post to introduce myself...

The "Big news out of Hollywood" late last week, when MySpace TV announced that a new Internet-only television show will debut in November, got the info right, but the big picture wrong....

One of the questions I get asked the most – and it's the right question – is "How do you get companies ready torolling roll out a social media campaign?" This question seems to come from people who have seen corporations either tarred by or...

With competition in the healthcare industry ever increasing, more and more hospitals are responding by stepping up their marketing efforts. As a result, many of these hospitals undergo intensive re-branding processes and ad campaigns in order to differentiate themselves from competition and to overall increase...

Social media marketing, like a lot of fairly new terms, is still not fully defined. The search engine optimizers were among the first to grab onto it, seeing social media sites as easy prey for high ranking backlinks. And they can be. But then you...

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