Nov 13 Wikipedia War on the Social Media Agency
Over the past week Iâ€™ve literally been in a â€œWikipedia Warâ€ over an article that I had submitted about the evolving definition and role of the Social Media Agency.
Now, before I explain the course of events Iâ€™d like to explain that my rationale for this article was not to plug Ignite, but rather to shed some light on what a social media agency is, how it is different from advertising agencies and PR agencies, and to start a list of â€œtrueâ€ social media agencies, including firms like Crayon, Shift, Gold Group and The Social Media Group.
However, probably a month after I created this article the post was flagged and nominated for deletion because it appeared as â€œspamâ€ and appeared to have a â€œlack of credible sources â€. After this first warning, I took a hard look at my post and even looked to the current Wikipedia post for â€œAdvertising Agenciesâ€ as reference. Surprisingly, the two posts were very similar in nature. A top level view, followed by sources and links to agencies.
So not exactly knowing how to make it appear less like spam, I decided to beef up my sources, add a few more agencies to the list, and try again.
Thatâ€™s when I got the following message:
â€œPlease familiarize yourself with Wikipedia policy on reliable sources. Blogs are especially mentioned as not reliable sourcesâ€¦…Also, please stop adding links to agencies to the page. Wikipedia is not a link directory â€“ and Wikipedia is not a soapbox for advertising.
As of now, there are no sources whatsoever about Social media agency. And I fail to see the notability of that term, it is used by some blog posts â€“ in blogs that seem to be advertising said agencies. If you want, we can have deletion discussion of the article.â€
After this note, I decided to start a deletion discussion of the article â€“ hoping to continue to improve my article and appease this Wikipedia warrior. However, I didnâ€™t get the chance. Despite my rationale and my questions for clarity in my deletion discussion, my article was abruptly deleted. You can no longer find â€œSocial Media Agencyâ€ on Wikipedia.
I know that Wikipedia has its own culture. Thatâ€™s been made even more abundantly clear during this adventure. Thereâ€™s a growing battle in Wikipedia between the â€œdeletionistsâ€ (folks who believe that the bias toward new entries is to delete them unless they can prove their value) and the â€œinclusionistsâ€ (folks who believe server space is cheap and thereâ€™s no harm with a definition that only comes up when someone actively searches it). Clearly, Iâ€™m an inclusionist. I love the hubris of the deletionist: â€œI fail to seeâ€¦â€ Yes, clearly you do.
Despite what the Wikipedia warrior believes, social media agencies are real. Ford Motor Company just hired one and awarded it their â€œglobal social media account.â€ But according to the Wikipedia warrior, they are writing checks to a fiction.
So Iâ€™d like to know your thoughts â€“ do you think there should be a post on Wikipedia covering the â€œSocial Media Agencyâ€? Would you find it helpful and informative, or would you also view it as spam?