DC Metro Launches Aggressive Social Media Effort The Washington DC Metro is making a large push to show customers that it is a transparent, responsive system and it's doing so using social media. The Transit Authority recently hired a Twitter-savvy chief spokesman and a full-time social...

22 July, 2011

In my short year of experience working at a Social Media Agency I’m learning every day why social media is just as, if not more, important than traditional advertising – the “world” where I worked for over 25 years. Coming from the traditional advertising industry and...

20 July, 2011

HardlyWork.in Worried about being caught on Facebook at work? Worry no more! HardlyWork.in turns your Facebook newsfeed into a professional-looking spreadsheet. Because let's be honest, no one would ever question your work ethic if they saw all those rows and columns adorning your desktop. All you have...

15 July, 2011

McCormick Brands Make Social Push During Summer One of McCormick's brands, Grill Mates, has been using several social media campaigns to kick off this year’s grilling season. One of them took place during Memorial Day weekend, in which Grill Mates took over billboards in Times Square....

08 July, 2011

Despite a Mandated Disclaimer, Southwest Reaches out on Facebook TIL (today I learned) the U.S. Department of Transportation requires all airlines to place a disclaimer on Facebook explaining they won’t address customer service problems on the social network. And if you go on Southwest Airlines' Facebook...

01 July, 2011

Purchase Decisions Influenced by Social Media up 14% in Last Six Months A study done by online research company Knowledge Networks discovered a substantial increase in the number users now employing social media to discover new brands or products, learn more about them, and have opinions on social media...

24 June, 2011

Since early on in this millennium, tweens have been online in increasing numbers as Generation Y has grown up and Generation Z, the digital natives, have begun taking over. Tweens are defined as being 9-12 year olds and they are, in essence, the “in-between” years between...

23 June, 2011

Mapping Social-Media Chatter to TV Commercials Yields Insights By filtering through 13.7 million comments about TV and commercials on social media channels, BlueFin Labs has been able to map something they call the “TV genome.” From this, they’ve been able gather some interesting insights like what...

10 June, 2011

Urban Outfitters Fails to Engage the Community So, last week, I linked to a blog post about Urban Outfitters’ attempt to steal from an independent jewelry designer and the eventual outrage that spread across all reaches of the Internet. Apparently, the company didn’t respond well to...

03 June, 2011

Morgan Stanley Lets Brokers Use Social Media Due to high demand by their clients, Morgan Stanley Smith Barney (yes, that’s the full name) announced it would allow its brokers to use social networks to communicate with their customers. This policy is the first of its kind...

27 May, 2011

'Fast Five' Partners with a Facebook Game Recently, movies have seen success marketing in games, most notably Angry Birds Rio which become the most purchased app on iTunes and generated a large amount of success for the animated film it collaborated with. Fast  Five, the fifth iteration of...

22 April, 2011