We all know that the holiday time can be stressful, people are consuming more information than they typically would during other times of the year. For brands, it can be difficult for their messaging to get through the clutter, but one way to push through...

09 October, 2015

As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...

24 September, 2015

Not only is LINE one of the largest messaging applications, it is also one of the fastest growing. In fact, Global Web Index reported in a Q2 report on mobile messaging that LINE was growing at a faster rate than Facebook Messenger, WhatsApp, Viber and...

15 September, 2015

In summer 2008, I signed onto Blogspot and began writing my story. I wrote almost every day, mostly sharing personal, intimate details of my family life. I wrote for no reason other than the pure joy of a new hobby and was amazed when I...

26 August, 2015

As billions of people celebrated The Supreme Court’s marriage ruling this morning, every social channel was ablaze with rainbow accouterments and celebratory posts. #LoveWins was trending on Twitter, the majority of Instagram’s new Trending Tags were focused on the breaking news, and Snapchat created a...

26 June, 2015

There are so many moving parts to creating great social content for your brand’s channels that it’s often easy to overlook great grammar as one of the most important elements. Sure, a brand’s voice is typically a little more relaxed in the digital space, but...

05 May, 2015

No one wants to be the lame friend on Facebook who shares boring, inaccurate or insignificant posts. People share content that pulls on their heartstrings, tells their friends what type of Game of Thrones character they best represent, or even something that makes them pee...

28 April, 2015

When it comes to creating great social media content, the devil is in the details. While an eye-popping image or video can really carry a post, use the wrong hashtag or include a type-o and your great content suddenly doesn’t look so great anymore. How can...

03 March, 2015

Do any of these statements sounds familiar? “I don’t find peace when my to-do list is all checked off. I have a moment of panic, because, clearly, I’m forgetting something.” “I always get my tasks done at the very last minute even though I feel like I...

11 February, 2015

You know what scares a social media manager? Holiday content. It’s amazing how just one day can create such drama. So, here’s the dilemma: Do you partake or do you pass? How can you tie in your brand in an effective way? Should you be...

22 October, 2014

What used to be a symbol of poor eyesight and nerdom has now become a fashionable accessory and status symbol. And showing off your specs via social media is de rigueur. Brands have gotten in on the action as well. Here are 11 fantastic eyewear brands...

24 June, 2014

"Only one thing in the world could've dragged me away from the soft glow of electric sex gleaming in the window" is truly one of the all-time great quotes from one of the most quotable movies in holiday-movie history. A Christmas Story and it's leg...

17 December, 2013