Emojis have become a centerpiece in this new 21st century communication environment. In fact, as of 2015, 92% of the online population was using emojis. But for those who are not too familiar with emojis and how they work, allow us to catch you up...

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren't really looking for the products and services they offer. How does a brand stay top of mind  for their fans during these times of the year? Well,...

The BIG Ignite Mystery Trip has finally come and gone, and I've been tasked to somehow summarize this amazing trip. Where to start? With so many memories behind me, this is something that is not easily achieved. So, as I sit here on the plane...

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong...

With the holidays right around the corner, it’s time for many of us to make our holiday wish lists. For those in the social media world, most of our dreams consist of updates and improvements to make our lives easier and help us do our...

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015, we made a list of predictions that we thought would happen...

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the...

Talk about some big news this past week on the social media stage. Snapchat has changed their name to Snap Inc. and released their first hardware product called “Spectacles”. Big moves for a fairly new social platform! But what do these moves mean for marketers?...