Most progressive marketers seem to understand the importance of social media by now. If they don't, a new report by eMarketer suggests that they need to, and fast. According to the report by Strategy Analytics, more than one billion broadband users will be...

02 January, 2008

When you do social media marketing, and when you're building a social media agency using the tools that you preach about, you spend an awful lot of time checking the analytics, looking at the growth in subscribers, checking inbound links to you, etc. We regularly...

12 December, 2007

comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook. While MySpace had twice as many unique visitors (68.4 million) than Facebook in September, they served six times as...

05 December, 2007

E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone. 62% report sending MMS (multi-media) messages on their phone. But only 21% report using their phone to send or...

30 November, 2007

It's the holiday's right? A time for merrily buying Christmas gifts, Hanukkah gifts, Kwanzaa gifts (and, if you're wondering, time for buying MY birthday present—the 29th of December, write it down…)....

27 November, 2007

We held the initial meeting of the Social Media Club of the Triangle in our offices back on November 14. Of course, it took me until I had some down time to upload the video and cut it up a bit. I'll admit, I was...

26 November, 2007

Ignite Social Media was the only social media agency featured this week in a Crain's Detroit Business story on corporate blogging. You can read the whole story by clicking here, although only subscribers get to see my smiling picture. (I know! Recent enough to subscribe,...

20 November, 2007

Nick O'Neill has an interesting post on his very good "Social Times" site. (How, by the way, does he find time to post so much??)...

19 November, 2007

Andy Beal committed heresy. He dared suggest that Apple doesn't really get social media and that they will need to figure it out sooner or later if they want to continue to thrive. While it's not surprising that Apple fans defended Apple, what is surprising...

19 November, 2007