One of the things we do as a social media agency is analyze what other people do and comment on it. To that end, way back in August, Lisa wrote a post called "Delta starts a blog, I'm still laughing." At the time, the...

14 January, 2008

In Friday's post, I admitted the social media can be a waste of time. I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing. ...

07 January, 2008

Social media is a waste of time. There, I said it. Yesterday, I read a long blog post by a guy I've never actually met. Then I read all the comments. Then I left a comment, offering advice he asked for....

04 January, 2008

At least according to Andrew Keen. When AdWeek asked "What would you like to see go away in 2008?" Andrew's answer was: "Twitter and the twittering Web 2.0 social network twits."...

03 January, 2008

Most progressive marketers seem to understand the importance of social media by now. If they don't, a new report by eMarketer suggests that they need to, and fast. According to the report by Strategy Analytics, more than one billion broadband users will be...

02 January, 2008

When you do social media marketing, and when you're building a social media agency using the tools that you preach about, you spend an awful lot of time checking the analytics, looking at the growth in subscribers, checking inbound links to you, etc. We regularly...

12 December, 2007

comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook. While MySpace had twice as many unique visitors (68.4 million) than Facebook in September, they served six times as...

05 December, 2007

E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone. 62% report sending MMS (multi-media) messages on their phone. But only 21% report using their phone to send or...

30 November, 2007

It's the holiday's right? A time for merrily buying Christmas gifts, Hanukkah gifts, Kwanzaa gifts (and, if you're wondering, time for buying MY birthday present—the 29th of December, write it down…)....

27 November, 2007