Depending on your business objectives, social media marketing can wear multiple hats. It can be used to drive brand awareness, product consideration, direct sales, and customer care. Quantifying the value behind social content that drives awareness, consideration, and, especially, direct sales/conversions is, for the...

As a result of ever-changing content algorithms, social media benchmarks are fickle. There's a good chance what will follow in this post will be irrelevant as soon as it's published but, what the heck, let's look at a few social media stats and benchmarks we've...

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week's edition of Ignite Your Week. Facebook Updates Key Metrics [embed]http://youtu.be/En3LmXrW-_w[/embed]  Relevancy Score Today we're going to talk about Facebook's new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were...

The most glorious time of year is upon us – yes, football season. To celebrate, I’ll be diving into data that sheds a light on how and why different NFL team’s fans use social media, throwing shade as appropriate since I have data to back...

In this edition of Ignite Your Week, we're talking about benchmarks before the impending Facebook algorithm change. So before the change we wanted to take a look at some benchmarks so we could compare once the algorithm actually takes effect. We looked at over six...

With Facebook consistently changing the News Feed algorithm to reduce organic reach, many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. While most brands will be fine by supplementing the decrease in organic reach with paid support, pages...

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Additionally, recent algorithm...

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you...

It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different.Conversations about resolutions began to see an upward trend starting on December...

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and...