With the number of digital shoppers in the US expected to reach 221 million next year, it’s important to find smart ways to remove barriers to purchasing. Facebook has made this doable with its product catalog feature, a container that stores all of your product...

The key to a successful paid media campaign is targeting, but that’s easier said than done. There are many nuances to it, and if you target the wrong audience you’ll be spending time on people who aren’t interested. Luckily, Facebook has numerous targeting options that...

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A few brands tested them out, but there was limited success due to the poor...

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. [br][br] Over the last couple weeks, Facebook has deleted millions of...

Social media and sales are both based on relationships, yet these two have had a hard time coming together. Brands that aggressively sell online, in the media, and in brick-and-mortar shops have been very hesitant to "sell" in the social space. That could be, in...

While Pinterest remains wildly popular with the visual social sharing crowd, the bulk of its usage revolves around sharing things like recipes, craft projects, pictures of celebrities, and home improvement ideas - none of which are the sort of thing that generate revenue for the...

Social Commerce is a buzz word that's been going around for a long time now. It's something that most, if not all, businesses should be paying attention to – if not actively participating in. For a long time, Facebook was the leader of the social...

While I was at the Mobile World Congress last week, I got the chance to speak with some of the folks at Oonair. They're doing some pretty cool things with Zara Connect to help make online shopping more social. Watch my interview with Enrico Sargiacomo...