While I was at the Mobile World Congress last week, I got the chance to speak with some of the folks at Oonair. They're doing some pretty cool things with Zara Connect to help make online shopping more social. Watch my interview with Enrico Sargiacomo...

Amazon has always been a category leader in e-commerce for how helpful and personal its product recommendations have been.  Now they are taking this to the next level by pulling in Facebook's social graph to aid them in their current product recommendations. Though this project...

These days, I don’t spend my money anywhere until I’ve read customer reviews. From a new apartment to skincare products, if I have a choice between my total lack of knowledge and someone else’s experience, I’m going to take their opinion into heavy consideration. ...

Forrester's recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We've clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social...

I just got back from SMX Advanced and my mind is rolling. A lot of the sessions were based off of traditional SEM practices, however every once in a while you heard the inklings of social media influence and the semantic web. A sign of...