06 Mar Sina Weibo Gains Popularity and Facebook Improves Data Accuracy | Social You Should Know

Posted at 09:00h in Social Media Trends

Tough competition for Twitter and Facebook’s latest moves to remove flaws in data. That and more in this week’s Social You Should Know. Sina Weibo Creeping Up on Twitter After China blocked Twitter in 2009, a clone emerged in the form of Sina Wiebo. The...

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27 Feb Facebook Copies Snapchat Again | Social You Should Know

Posted at 09:00h in Social Media Trends

Facebook copies Snapchat, Instagram is rolling out photo albums, and some interesting findings involving men and women on Instagram, as well as Facebook debuting autoplay for videos, all in this week’s edition of Social You Should Know. Facebook Copies Snapchat (Again) Within WhatsApp WhatsApp is...

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06 Feb Major Changes in Social Advertising and More on Facebook Fake News | Social You Should Know

Posted at 09:00h in Social Media Trends

It’s a big week in the world of social advertising with two big rollouts from Snap Inc. and Pinterest. That and more in this edition of Social You Should Know. Snapchat Launching Self-serve Option for Advertisers According to eMarketer, Snapchat is on its way to...

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03 Feb 5 Steps to Developing a Social Media Audit

Posted at 09:00h in Social Media Strategy

It’s the start of a New Year and many of you may be wishing to develop a social media audit for your social media channels to be sure they’re working hard for your brand. Well never fear! The path to a social media audit is...

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09 Jan Social Media Marketing Mix: A Guide to Inform Your Social Media Advertising Budget

Posted at 12:30h in Social Media Budgets, Social Media Strategy

At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year....

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03 Jan Best Practices for 2017 Social Media Buying

Posted at 09:00h in Media Buying, Social Media Budgets

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest...

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22 Nov True or False? Revisiting Our 2016 Social Media Predictions

Posted at 09:30h in Social Media Marketing, Social Media Strategy, Social Media Trends

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015, we made a list of predictions that we thought would happen...

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07 Nov The Secret Meeting that Doomed Vine | Social You Should Know

Posted at 08:30h in Social Media Trends

It seems that Twitter is guilty of letting their 6-second video platform wither on the Vine (sorry…). Meanwhile Instagram is making it easier to sell on the platform and Snapchat analytics arrive, but they’re not cheap, all in this week’s Social You Should Know. Instagram...

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19 Oct Facebook Location Pages: What Brands Need to Know

Posted at 09:30h in Facebook Marketing, Local Social Media, Social Advertising

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users...

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10 Oct Facebook’s (Confusing) New Video Metric | Social You Should Know

Posted at 08:30h in Social Media Trends

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Confused? You should be. Read on for more information in this week’s Social You Should...

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12 Sep Twitter Makes Two Changes to Increase Revenue | Social You Should Know

Posted at 08:30h in Facebook Marketing, Snapchat Marketing, Social Media Trends

Snapchat is reportedly on its way to its first billion-dollar year. Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. Flat user growth and flat revenue growth. This week, Twitter made two (more) changes to try to increase revenue....

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08 Sep The Importance of Off Channel Social Listening

Posted at 13:30h in Community Management, Customer Experience, Social Listening

It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. People voice their love and disappointment for products or companies openly and for the most part they desire for the brands to notice them....

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