Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world. Last year, you probably got an update about the new...
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are...
Are you looking for a way to draw awareness to your many store locations? Do you want to use social media to drive customers in store to purchase? If so, Facebook offers a solution to your meet your needs – Local Awareness ads. First things first,...
Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users...
If you have a brick and mortar location, social/local awareness is a hot topic of conversation. Many marketers are asking themselves: how do we get more personalized and relevant content in front of people who are near one of my locations? It can be a...
I suspect many parents have, at best, a vague awareness of the anonymous social media app Yik Yak. I've been working in social media marketing since 2007, have three teen daughters and am only distantly aware that it exists and that it gathers updates based...
I had an interesting discussion this past weekend which led me to a few assumptions and I thought I might share them with you. The conversation centered around Twitter and its opportunities for users on many different levels....
Recently, I went to a new restaurant with my friend, in hopes that our experience would be one I could enjoy and talk about later. As it turned out, I did talk about my experience later, but I certainly not because I enjoyed it. (I...