03 Jun TikTok Analytics Defined for Brands and Marketers
It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. How else can you properly measure...
27 May The Implications of Privacy Updates on Social Media Performance
Digital Privacy Takes Center Stage in 2021 As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. The Addition of App Transparency Tracking Since Apple announced in the middle of last year that it...
02 Mar Five Upcoming Social Networks To Look Out For In 2021
Posted at 09:16h
in Social Networks
This article was previously published on Forbes on February 19, 2021 Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace...
23 Feb Tips & Best Practices for Reddit Ads
Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5 million in ad revenue in the U.S. It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth...
12 Jan Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021
Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that...
23 Nov Tips for Social Media Advertising this Holiday Season
This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. In an effort to help brand marketers gear up for the final push of 2020, our team...
16 Nov Tips for 2021 Social Media Planning & Budgeting
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to...
14 Sep 5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy
Posted at 09:39h
in Holiday Marketing
The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. In large due to the coronavirus pandemic, consumer behaviors have shifted across the...
17 Aug How to Cut Costs on Facebook by Exiting the “Learning Phase”
Posted at 09:00h
in Media Buying
Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020)....
31 Jul Infographic: Millennials vs Gen Z Social Media Usage
Posted at 13:19h
in Social Media Marketing
The power-struggle is real. It seems that every brand out there is trying to figure out the right way to target Millennials and Gen Zers. However, there’s a huge problem at hand that we at Ignite Social Media want to help fix: Understanding who Millennials...
