We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Although, while we’ve offered guidance for social engagement on more conventional holidays, there remains a wide and varied range of wacky, bizarre, and utterly unique holidays out there...

As holidays roll around, it is a common pastime for social media marketers to see how other brands choose to celebrate or not celebrate through social content. Generally, brands need to walk a fine line in how they choose the leverage the holiday, as it...

This past Sunday was Father's Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond...

We’re just about one month away from Memorial Day, the unofficial start of summer. It’s natural to get excited about sitting by the pool, having friends and family over for a cookout, or heading to the beach for a long weekend. However, it’s incredibly important...

Holidays can be a brand’s best friend on social media, if used correctly. While some holidays beg for a post, others should be skipped. Lucky for you, Valentine’s Day is right around the corner, and this is a golden opportunity to connect with your followers....

Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend...

Every holiday, from Thanksgiving all the way down to #NationalDonutDay, is a potential opportunity for your brand to join the conversation and put your unique spin on the day. However, not all holidays and the ideals associated with them are good times to promote your...

Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful. (The majority of us are with the latter.) With the constant worry of what perfect gift to get your boyfriend of three years or your...