Since COVID-19 hit, we've seen almost all major events move online and people scrambling to figure out how to make them work. From Hollywood award shows to industry conferences, they're all virtual in some capacity. By now, it's likely you've sat through a conference or...

March Madness is officially upon us – and with the first ever 16 seed/1 seed upset, it’s been crazy as ever. This is especially true for the world of social media, which blows up with every upset and great play. As people heads for their...

Many of us have been there before – you realize it’s the Oscars and you scramble to find something worthy of posting. But, what if you planned ahead instead of scrambling to find something that could potentially work? This saves you time in the long...

As social media continues to evolve, channels strive to increase their users by making updates to their platforms. Snapchat is a platform that continues to make updates in order to stay relevant as giants like Facebook/Instagram create features to rival them. Back in August it was...

There are few things more exciting than covering a live sporting event on your brand’s social channels. There also are few things more complicated than covering a live sporting event on your brand’s social channels. Between bringing the necessary equipment, creating a schedule, and knowing...

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person… Let’s take a look at some considerations to get your brand ready to cover the gamut of 2017 activities. Brand events are like weddings: important,...

Once reserved for the style elite, social media is creating entirely new ways for people to experience New York Fashion Week. From mid-runway snaps from America’s top models to backstage selfies and pre-show Instagram Stories, social media has transformed the runway like never before. If...