Super Bowl 50 won’t go down as the most exciting game ever played. Nor will it go down as the social Super Bowl, as very few of the ads had social tie-ins. But the few notable exceptions show how powerful social media can be at...

While the sales are what originally drove interest toward the day after Thanksgiving, the social conversation is now what keeps us involved. Black Friday, Cyber Monday, and Giving Tuesday, while having a varying end goal, all have one thing in common – spending money. But...

As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...

Next week, on October 6th, Instagram turns 5! The social network has  been putting on its big boy pants as it ramps up its ad sales and looks at expanding its EMEA presence. In perfect sync with its 5th birthday, Instagram is organizing the 12th...

Football is officially back! And along with the return of this outstanding sport also comes the influx of sponsored advertising to us football fans.  I won’t complain about the massive amount of Facebook ads filling my Newsfeed this offseason coaxing me to buy Patriots gear...

If you’re going to ask hundreds, thousands, or millions of people to pay attention to your brand during a major, real-time live event, you better make it count. But how? Entertainment brands can be seen as having it easy, with passionate, engaged fan bases to drive awareness for...

Clients often ask us about hosting Twitter Parties, a new topic for most and one that many aren't always sure about when accessing the time and resources necessary for pulling one off successfully. While Twitter Parties can have excellent results for brand awareness and advocate...