We created Ignite Social Media in 2007 and so much has changed in the intervening eight years. The rise of Facebook brand pages and the fall of organic reach; Brands chasing likes and followers, encouraged in part by the social networks themselves; Twitter gradually introducing...

26 January, 2015

As social media marketers we spend a good amount of our time giving advice to our brands about how to be clever and engaging in order to seamlessly join the conversation on social. We steer away from “selling” outright in most cases even, while feverishly...

04 November, 2014

When I first read the term “content shock”, I thought of the word that once followed shock -- jock. History will likely remember Howard Stern as the King of Radio Shock Jocks, one of many controversial broadcasters who would deliberately provoke or offend their audience...

28 October, 2014

Since we opened our doors in 2007, Ignite Social Media has developed hundreds of social strategies and marketing plans for a variety of household name brands.  As we enter into the time period where many brands begin looking to shape their 2015 plans, I wanted to...

02 October, 2014

Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on? You may have become part of the 99%. A new study from...

26 August, 2014

I'm a bit concerned that many brand social media marketers have come to equate their social media strategy with the content they put on their branded channels, such as their Facebook Page, Twitter account or Instagram account. There's nothing wrong with that content, but social media...

12 June, 2014

Do you tweet your favorite sports team happy thoughts (aka, pleads and demands) on game day? Do you tag them on Facebook after a big play? Like their photos on Instagram? What if you could earn reward points for virtually supporting your favorite team? Better...

24 October, 2013

Brands are often scrutinized for how well (or poorly) they employ social media best practices. But how well do the networks themselves use social media? I decided to examine Twitter and assess the company's social media prowess. So how savvy is Twitter at social media marketing? Read...

10 October, 2013