It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. In one of our...
As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover...
We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce We partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar'd State...
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and...
It's been almost 20 years since social media came to existence. While it took some time to really take off, social media users currently spend an average of two hours a day on social sites according to GlobalWebIndex. What's more, they're also using more networks,...
We are proud to work with our client, ConAgra Foods, who is committed to ending child hunger. Nearly 49 million Americans struggle with hunger, and 1 in 5 children are living in food-insecure households. Each year during the month of September, ConAgra Foods teams up...
Chrysler: Unlock the 200 The Goal After working with The Chrysler Group for almost three years, the Chrysler brand approached Ignite Social Media with the task of creating a highly engaging campaign to promote their new product reveal, the 2015 Chrysler 200. In addition, a second objective...
Cranberry Marketing Committee: #USCranberries THE OBJECTIVE: Establish and increase the awareness of cranberries as America's original “superfruit.” Expand the use of cranberries (in all forms) beyond the traditional holiday season (Thanksgiving and Christmas). Establish July 4th as another "cranberry" holiday. Increase the conversation and engagement with all forms of cranberries,...
Dodge: Defiance Arkfalls Sweepstakes THE CHALLENGE: Dodge established a partnership with SyFy TV network and Trion Worlds video game developer around the TV show and video game Defiance, which featured both the Dodge Charger and the Dodge Challenger. The goal of this promotion was to grow awareness...
Club Carlson: #Hashtag Hotel THE CHALLENGE: The Club Carlson brand, of Carlson Rezidor Hotels Group, tasked us with generating a program that would accomplish two set objectives: 1) grow the Club Carlson twitter community, and 2) show new and existing followers the value of being a part...
Many marketers have begun to realize that increasing the size of social communities doesn't always translate to increased positive brand perception, engagement, or revenue. As a result, our focus for some time has been to develop quality content and programs that drive engagement and help develop true...
Jeep: Arctic Yeti Dig GOAL: The Chrysler Group Jeep® brand was looking for a social program to raise awareness of the launch of the 2012 Jeep Wrangler Arctic Edition and the brand’s sponsorship of the Winter X Games. A secondary goal was to increase connections on Jeep...