Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. Before the merger, Elevate was a separate app that had an additional charge. By...
Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their...
This post was updated March 2021 Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. And now that most major conferences have converted to virtual sessions (one benefit of...
Another year has passed in the ever-changing world of social media marketing. 2019 brought with it many platforms changes, memes, and trends that kept marketers on their toes. As we've entered into 2020, here are a few social trends from 2019 that we hope stay...
Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram...
As a social media manager, you likely have access to great community insights that other members of your organization do not. Reading incoming messages in the form of comments, replies and private messages can help you learn about the positives and negatives of your product...
Many social media managers have been waiting years for this news – native Instagram scheduling is here! While Instagram finally started allowing third party social media management systems to schedule content on the platform last year, it still required the use of a separate tool and wasn’t always free....
It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. In one of our...
Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? Or is Twitter dying? As a social media agency,...
You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what?...
Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” dropdown on any ad they are served. The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to...
In the last few months, you may have noticed some changes to the LinkedIn platform. Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. One of the biggest changes was an algorithm adjustment. According to LinkedIn, viral...