Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? As social media marketers, we’re constantly trying to keep...

Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” dropdown on any ad they are served. The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to...

In the last few months, you may have noticed some changes to the LinkedIn platform. Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements.One of the biggest changes was an algorithm adjustment. According to LinkedIn, viral...

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does. They also added a few features, making the format even more lucrative for advertisers....

With the holidays around the corner, setting up your social channels to maximize effect for the shopping season should be a priority. Pinterest makes getting your channel into shape especially easy, if you know the steps. Check out these Pinterest organization tips to make sure...

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers. But how can social...

Facebook has been all over the news in recent months, and not for good reasons. While it’s hard to picture a world where it isn’t the biggest social media network, nothing is ever certain in social media. Few people anticipated Facebook would be the behemoth...

March Madness is officially upon us – and with the first ever 16 seed/1 seed upset, it’s been crazy as ever. This is especially true for the world of social media, which blows up with every upset and great play. As people heads for their...