As writers, we love words that invoke emotion, set a scene, and tell a story. As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the...
Sure, you don’t need alcohol to have a good time, but marketers of everything from high-end liquor to cheap mass-produced beer want you to think so. In addition, it helps bring your friends together and make memories, allows you to maintain your healthy lifestyle, and...
Drones and the amazing content they’re capable of capturing are much more attainable these days, so it may make sense to add some sky-high photos and videos to your brand’s content mix. Before you head off to location and take to the skies, make sure...
It’s easy to get caught up in social media. It’s everywhere around us, especially us marketers, and is a crucial part to our brands’ success, how we consume news, and even part of our social lives. It moves 300 miles a minute every day and...
If you’re reading here, you already know there’s more to social media marketing than posting pretty pictures to Facebook. In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to...
The holidays are in full swing and even though we’ve been wrapped up in holiday strategies, programs, and content for our clients this time of year, we took a little time to get in the holiday spirit ourselves with our annual Friendsgiving celebration
Another day, another "holiday" on social media. You may think you've seen them all, so test your social media holiday knowledge on whether the examples below are real or fake. No Googling, no hashtag searching … no cheating. The answers are listed at the end...
There’s plenty of big money to make big moves in the beer business. Enough for extravagant Super Bowl ads. Enough to create cans for every NFL team in the league. Enough to change your name to America. And while that money may pay for these...
Last year, at Cannes Lions, Facebook introduced Creative Hub as its newest feature dedicated to experimentation in our mobile-first world. They said, “This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what...
There’s a whole lot that’s changed in the almost ten (!) years since Ignite’s been in the crazy, ever-changing social media business, but one thing has remained the same: Our dedication to the POST Methodology developed by Forrester.You can read all about it here, but...