Bad news: There is no one thing I can tell you that will optimize your social media content. Good news: There are several things I can tell you to consider and ask yourself throughout the entire content creation process that will make optimizing your social media content strategic...

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” The changes will...

The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post. There are ways for recycling social content that is already at your...

Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy At this point in our customer journey, you have a grasp on awareness, we’ve...

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. That’s a lot of content! With this much noise in the social space, marketers have almost no time to capture the attention of their...

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this...

As writers, we love words that invoke emotion, set a scene, and tell a story. As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the...

Sure, you don’t need alcohol to have a good time, but marketers of everything from high-end liquor to cheap mass-produced beer want you to think so. In addition, it helps bring your friends together and make memories, allows you to maintain your healthy lifestyle, and...

Drones and the amazing content they’re capable of capturing are much more attainable these days, so it may make sense to add some sky-high photos and videos to your brand’s content mix. Before you head off to location and take to the skies, make sure...