Social Media Marketing and the Skeptics
I'm heading out of town early today and don't have much time for a long post, but just wanted to share sort of a rambling....
19 February, 2008
Rising Popularity of Widgets for Social Media Marketing
In my experience, clients calling a social media agency like Ignite are trying to figure out how to get more traffic to their website. A laudable goal. So in instances where we talk about incorporating widgets into their strategy, we often get blank stares....
12 February, 2008
Is Fox Sports Doing a Link “Bait & Switch”
What's this? Anyone know? I'm on Fox Sports tonight looking at some Super Bowl coverage and I see a link that says "Start Your Own Sports Blog." Being a social media geek, I check it out. The status bar says it's going to take...
05 February, 2008
Do People Really Watch User-Generated Online Videos?
One of the things that social media is great at is soliciting and distributing user-generated video. With all the platforms available now (from YouTube to Viddler to Seesmic and JustinTV), creating and sharing video has never been easier. As a social media agency...
04 February, 2008
Quantifying the Impact of Social Media: Where the Edelman White Paper Got it Right, Got it Wrong and What We Should Do Next
Earlier this month, Jonny Bentwood of Edelman published "Distributed Influence: Quantifying the Impact of Social Media." Edelman gets picked on a lot (often deservedly so) for the highly visible mistakes they've made in the social media space, but there's no question that they are...
31 January, 2008
1 in 4 Have No Internet Access: What’s the Impact on the Social Media Agency?
As a social media agency, we're very interested in reaching people through conversations on the Internet. A question many clients ask us is, "How many people use this stuff?" Today we have a few more answers to that question, particularly if you define "this stuff"...
21 January, 2008
Comparing Facebook, Friendster, LinkedIn and More
Ok, it's Friday. I'm busy. Grabbing lunch now and decided to search "funny social media" to see if I could find some Friday fun to share. Found Lee Hopkins Wiki, on which he had placed this image from a Wired Geekipedia page. ...
18 January, 2008
6 Ways to Deal with Spam Blogs
Anyone who has been blogging for more than 90 days or so has likely seen their work sucked up and re-appropriated on a spam blog. (In fact, I'm pretty sure this article will end up on one or more, ironically.) I noticed on Twitter the...
16 January, 2008
Not laughing so much now: Delta’s blog effort
One of the things we do as a social media agency is analyze what other people do and comment on it. To that end, way back in August, Lisa wrote a post called "Delta starts a blog, I'm still laughing." At the time, the...
14 January, 2008
Social Media is a Waste of Time, Part II
In Friday's post, I admitted the social media can be a waste of time. I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing. ...
07 January, 2008
Social Media is a Waste of Time, Part I
Social media is a waste of time. There, I said it. Yesterday, I read a long blog post by a guy I've never actually met. Then I read all the comments. Then I left a comment, offering advice he asked for....
04 January, 2008
We’re just a bunch of Twittering Twits
At least according to Andrew Keen. When AdWeek asked "What would you like to see go away in 2008?" Andrew's answer was: "Twitter and the twittering Web 2.0 social network twits."...
03 January, 2008