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Top 50 Branded Facebook Pages of 2012 versus 2011: 10 New Brands Make the List

Jim Tobin.
By: Jim Tobin  |   January 3, 2013  |   View Comments

It's been three years since I started my monthly list of the Top 50 Branded Facebook Fan Pages, and the annual lists are always among the most interesting. While last year we saw only 6 brands break into the top 50, this year we saw 10.


New to the List

These brands broke into the top 50 this year:

  1. Samsung Mobile USA, #15, up an astounding 2099% while moving up 77 places;
  2. Intel, at #26;
  3. Samsung Mobile, at #28;
  4. Cartoon Network, at #32;
  5. amazon, at #33;
  6. Kit Kat, at #36;
  7. Dove, at #46;
  8. Louis Vitton, at #47;
  9. Nickelodeon, at #49; and
  10. Google, at #50.

Biggest Movers

Of brands that were on the list both years, the biggest growth came from:

  1. Target, up 21 spots to #17, growing 170%;
  2. Walmart, up 10 spots to #12, growing 135%;
  3. McDonalds, up 7 spots to #11, growing 118%;
  4. Subway, up 11 spots to #21, growing 113%; and
  5. Google Chrome, up 6 spots to #35, growing 88%.

Of brands that were on the list both years, these brands fell the most:

  1. Disney Pixar, down 21 spots to #48;
  2. Victoria's Secret Pink, down 17 spots to #43;
  3. Dr. Pepper, down 13 spots to #37; and
  4. Windows Live Messenger, down 12 spots to #27.

Falling Off the List

Since 10 brands made the list, 10 brands must fall off the list. In 2012, we bid adieu to:

  1. DC Shoes, previously #50;
  2. Mountain Dew, previously #49;
  3. Hollister, previously #48;
  4. Zoosk, previously #46;
  5. Lacoste, previously #45;
  6. Pepsi, previously #44;
  7. Walt Disney World, previously #41;
  8. Taco Bell, previously #40;
  9. Starbucks Frappuccino, previously #38;
  10. Reese's, previously #28.

Also, Converse All Stars page on Facebook is no more; however, Converse remains in the Top 50.


Top 50 Branded Facebook Fan Pages of 2012

Note that each of the page names in the chart below link to the corresponding brand page.

Current Rank (12/27/2012) Rank by Fan Count (12/29/2011) Change in Rank Fans As of 12/29/2011 Fans As of 12/27/2012 % increase
1 Facebook 1 0 57,063,294 83,726,901 47%
2 YouTube 2 0 48,429,625 67,436,372 39%
3 Coca-Cola 3 0 36,550,760 56,699,298 55%
4 MTV 5 1 29,561,231 40,633,016 37%
5 Disney 4 -1 29,774,063 40,151,185 35%
6 Red Bull 7 1 25,192,426 35,054,340 39%
7 Converse 9 2 20,797,579 34,291,270 65%
8 Starbucks 6 -2 26,545,854 33,250,266 25%
9 Oreo 8 -1 23,726,721 31,007,935 31%
10 Playstation 11 1 18,367,552 28,416,507 55%
11 McDonalds 18 7 12,188,826 26,604,164 118%
12 Walmart 22 10 11,144,098 26,219,254 135%
13 iTunes 12 -1 17,915,092 24,589,602 37%
14 Skittles 10 -4 19,627,492 23,998,869 22%
15 Samsung Mobile USA 92 77 1,012,285 22,256,687 2099%
16 Pringles 14 -2 16,251,773 22,013,481 35%
17 Target 38 21 7,924,384 21,365,587 170%
18 Victoria's Secret 13 -5 16,330,801 20,883,729 28%
19 Monster Energy 16 -3 12,853,342 20,550,288 60%
20 Xbox 19 -1 12,100,906 20,099,828 66%
21 Subway 32 11 9,065,885 19,317,733 113%
22 adidas Originals 21 -1 11,469,479 18,066,116 58%
23 Ferrero Rocher 17 -6 12,623,150 17,026,690 35%
24 Nutella 20 -4 11,905,158 16,784,392 41%
25 Levi's 30 5 9,530,173 16,483,581 73%
Current Rank (12/27/2012) Rank by Fan Count (12/29/2011) Change in Rank Fans As of 12/29/2011 Fans As of 12/27/2012 % increase
26 Intel 80 54 4,441,620 15,998,918 260%
27 Windows Live Messenger 15 -12 14,390,925 15,939,391 11%
28 Samsung Mobile 56 28 5,947,204 15,794,602 166%
29 Zara 25 -4 10,789,792 15,753,599 46%
30 Disneyland 23 -7 10,931,713 15,376,177 41%
31 Nike Football 31 0 9,171,304 15,346,023 67%
32 Cartoon Network 61 29 5,723,146 15,334,643 168%
33 amazon 91 58 2,195,523 15,116,115 588%
34 Burberry 29 -5 10,069,386 14,693,246 46%
35 Google Chrome 41 6 7,564,216 14,257,295 88%
36 Kit Kat 73 37 4,834,640 13,734,508 184%
37 Dr. Pepper 24 -13 10,919,436 13,568,140 24%
38 H&M 34 -4 8,883,490 13,323,531 50%
39 Mozilla Firefox 48 9 6,500,288 13,001,769 100%
40 Discovery Channel 42 2 7,295,272 12,966,119 78%
41 Blackberry 33 -8 8,916,815 12,798,478 44%
42 National Geographic 36 -6 8,080,827 12,701,693 57%
43 Victoria's Secret Pink 26 -17 10,677,457 12,485,669 17%
44 History 43 -1 7,246,705 12,338,027 70%
45 BMW 44 -1 6,982,735 12,189,792 75%
46 Dove 83 37 4,291,588 12,147,909 183%
47 Louis Vuitton 78 31 4,578,526 12,134,160 165%
48 Disney Pixar 27 -21 10,356,352 12,030,754 16%
49 Nickelodeon 84 35 3,904,085 11,942,680 206%
50 Google 75 25 4,760,048 11,833,061 149%

Methodology

At Ignite Social Media, we're primarily interested in social media marketing by brands. So, I excluded fan pages that weren't official pages being used to promote a product. Specifically, I left out pages that featured:

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Comments

9 thoughts on “Top 50 Branded Facebook Pages of 2012 versus 2011: 10 New Brands Make the List

  1. Amy Rucker

    I would love to know how their revenues were impacted by their Facebook presence. And, if their Klout scores are also among the top. Are these companies seeing an increase in traffic through other social media sources? Very interesting - thanks for the article!

  2. Amy Rucker

    I would love to know how their revenues were impacted by their Facebook presence. And, if their Klout scores are also among the top. Are these companies seeing an increase in traffic through other social media sources? Very interesting - thanks for the article!

  3. nate

    great info, thanks for the compiling and sharing. did you ever follow up on the engagement ranking?

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