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Top 50 Branded Facebook Fan Pages, October 2012 – Nickelodeon, Louis Vuitton and Sprite Join the List

Jim Tobin.
By: Jim Tobin  |   October 31, 2012  |   View Comments

If you thought 9.5 million fans would make you one of the very largest brand pages in the world, you'd be a little off. Nickelodeon and Louis Vuitton both broke the 10 million fan milestone and still couldn't grab the number 49 and 50 spots on the list.

Also during this month, Halloween cravings didn't provide a very good rush for one candy company, while a skydive from space helped an energy drink soar.


Fastest Growing Branded Facebook Pages

The fastest growing pages in terms of moving up the list are:

  1. Nickelodeon, up 4 spots to #50;
  2. Dove, up 4 spots to #42;
  3. Sprite, up 4 spots to break into the Top 50 at #47;
  4. Samsung Mobile continues their tear, up 3 spots to #28 with 14% growth;
  5. McDonald's, Louis Vitton and Zoosk also climbed 3 spots each.

We give an honorable mention shout out to Red Bull, which jumped over Starbucks to #7 when Felix Baumgartner jumped from outer space.


Biggest Losers

To make room for our three new pages, three pages on last month's list had to go. They are: Yahoo, Starbucks Frappuccino and Reese's.

In addition, Lacoste fell 3 spots to #48, while Skittles dropped to #14 and iTunes dropped to #13.


50 Largest Branded Facebook Fan Pages, October 2012

UPDATE 11/1: It was brought to my attention today that Samsung Mobile USA (with 18m fans) was somehow left off of our list. While I look into how this happened, I do want to note that they are likely to be added at roughly #20.  This is different than Samsung Mobile who we have been tracking at 14m fans.

Please note that each page name in the chart below is a link to that page.

Current Rank (10/28/2012) Rank by Fan Count (09/28/2012) Change in Rank Fans As of 09/28/2012 Fans As of 10/28/2012 % increase
1 Facebook 1 0 73,838,607 79,468,124 8%
2 YouTube 2 0 63,011,465 64,333,249 2%
3 Coca-Cola 3 0 51,881,924 53,615,681 3%
4 Disney 4 0 38,365,295 38,705,267 1%
5 MTV 5 0 37,170,379 38,155,633 3%
6 Converse 6 0 33,119,879 33,386,329 1%
7 Red Bull 8 1 31,925,467 32,857,802 3%
8 Starbucks 7 -1 32,042,287 32,535,308 2%
9 Oreo 9 0 27,919,044 28,245,888 1%
10 McDonalds 13 3 22,986,930 25,144,590 9%
11 Playstation 10 -1 24,444,489 24,648,089 1%
12 Walmart 14 2 21,734,038 23,954,753 10%
13 iTunes 11 -2 23,549,064 23,878,771 1%
14 Skittles 12 -2 23,056,332 23,626,221 2%
15 Pringles 15 0 20,584,178 20,779,721 1%
16 Target 16 0 20,002,153 20,094,005 0%
17 Victoria's Secret 17 0 19,650,189 20,063,077 2%
18 Monster Energy 19 1 18,885,417 19,513,903 3%
19 Xbox 18 -1 18,927,226 19,178,584 1%
20 Subway 20 0 16,551,180 17,756,955 7%
21 Adidas Originals 23 2 16,047,909 16,616,686 4%
22 Ferrero Rocher 21 -1 16,459,099 16,578,716 1%
23 Nutella 22 -1 16,240,779 16,397,420 1%
24 Windows Live Messenger 24 0 15,856,420 15,888,532 0%
Current Rank (10/28/2012) Rank by Fan Count (09/28/2012) Change in Rank Fans As of 09/28/2012 Fans As of 10/28/2012 % increase
25 Levi's 27 2 14,333,226 15,156,501 6%
26 Disneyland 25 -1 15,091,765 15,156,150 0%
27 Zara 26 -1 14,716,810 15,039,127 2%
28 Samsung Mobile 31 3 12,903,828 14,738,151 14%
29 Nike Football 28 -1 13,922,831 14,262,595 2%
30 Burberry 29 -1 13,726,699 14,095,474 3%
31 Google Chrome 30 -1 13,122,524 13,447,621 2%
32 Dr. Pepper 32 0 12,876,124 13,215,526 3%
33 H&M 33 0 12,338,843 12,639,358 2%
34 Victoria's Secret Pink 34 0 12,262,602 12,315,367 0%
35 Mozilla Firefox 37 2 11,719,460 12,260,377 5%
36 Blackberry 35 -1 11,958,313 12,127,250 1%
37 National Geographic 36 -1 11,721,393 11,974,162 2%
38 Disney Pixar 38 0 11,685,517 11,729,808 0%
39 BMW 41 2 11,300,336 11,552,824 2%
40 Starburst 39 -1 11,401,349 11,515,319 1%
41 Walt Disney World 40 -1 11,372,115 11,457,675 1%
42 Dove 46 4 10,278,583 11,125,609 8%
43 Nike 42 -1 10,692,290 10,973,856 3%
44 Google 43 -1 10,634,586 10,818,941 2%
45 Hello Kitty 44 -1 10,437,123 10,731,548 3%
46 Zoosk 49 3 9,975,727 10,618,136 6%
47 Sprite 51 4 9,922,015 10,594,400 7%
48 Lacoste 45 -3 10,371,341 10,555,098 2%
49 Louis Vuitton 52 3 9,883,942 10,519,903 6%
50 Nickelodeon 54 4 9,622,845 10,347,526 8%

Methodology

As always, you can read the methodology on our main page for this series.

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Comments
  • http://twitter.com/jtobin Jim Tobin

    Brian Wallace of Samsung Mobile USA noted that we've included Samsung Mobile (14m fans) but not Samsung Mobile USA (18m fans). I will certainly have this fixed for next month, and I'm also looking into our process to see how we missed them, just to make sure we're not missing anyone else. Thanks Brian.

  • http://twitter.com/jtobin Jim Tobin

    Brian Wallace of Samsung Mobile USA noted that we've included Samsung Mobile (14m fans) but not Samsung Mobile USA (18m fans). I will certainly have this fixed for next month, and I'm also looking into our process to see how we missed them, just to make sure we're not missing anyone else. Thanks Brian.

  • guillem

    it's crazy that you did not mention FC Barcelona with +37million fans on facebook

    https://www.facebook.com/fcbarcelona

  • guillem

    it's crazy that you did not mention FC Barcelona with +37million fans on facebook

    https://www.facebook.com/fcbarcelona

  • http://twitter.com/jtobin Jim Tobin

    You'll see in the methodology that we do not include sports teams or sports figures in these rankings. Otherwise, they would be included.

  • http://twitter.com/jtobin Jim Tobin

    You'll see in the methodology that we do not include sports teams or sports figures in these rankings. Otherwise, they would be included.