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Top 50 Branded Facebook Fan Pages, July 2011

Jim Tobin.
By: Jim Tobin  |   July 29, 2011  |   View Comments

Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to May (the exception being Xbox taking over the #20 spot from adidas Originals), there has been a lot going on in the bottom portion of the top 50.


Top Movers

The top movers in terms of Facebook fan numbers were Walmart, up 5 spots, Levi’s, up a massive 18 spots (previously off the top 50), and Kohl’s, up 6 spots. All of these gains are impressive. Levi’s alone added over a million fans the past month.

The top gainers on a percentage basis were:

  • Walmart – 13%
  • Levi’s – 37%
  • Kohl’s – 11%

A new brand also leapt onto the list: Zoosk, an online dating community.


Biggest Losers

Only having been on the top 50 for two months, Playboy was promptly knocked out of the running, along with 5 Gum and Abercrombie. Nobody dropped a lot in the ranking (most just by -1).


Top 50 Branded Facebook Fan Pages, July 2011

Current Rank (07/28/11) Rank by Fan Count (06/28/11) Change in Rank Fans as of 06/28/11 Fans as of 07/28/2011 % increase
1 Facebook 1 0 47,114,677 49,524,559 5%
2 YouTube 2 0 40,390,505 42,526,561 5%
3 Coca-Cola 3 0 31,470,958 32,869,873 4%
4 Disney 4 0 26,490,471 27,416,269 3%
5 MTV 5 0 24,916,774 26,353,774 6%
6 Starbucks 6 0 23,447,620 24,073,422 3%
7 Oreo 7 0 21,728,742 22,405,615 3%
8 Red Bull 8 0 21,103,089 21,651,042 3%
9 Converse All Stars 9 0 19,770,841 20,296,025 3%
10 Converse 10 0 18,895,119 19,510,499 3%
11 Skittles 11 0 18,271,230 18,801,788 3%
12 Playstation 12 0 16,151,382 16,707,826 3%
13 iTunes 13 0 15,784,300 16,231,220 3%
14 Pringles 14 0 14,686,820 15,056,291 3%
15 Victoria's Secret 15 0 14,305,531 14,682,560 3%
16 Live Messenger 16 0 13,889,211 14,077,133 1%
17 Ferrero Rocher 17 0 11,657,243 11,864,188 2%
18 Monster Energy 18 0 11,424,361 11,805,653 3%
19 Nutella 19 0 10,653,266 10,870,673 2%
20 Xbox 21 1 10,296,642 10,776,712 5%
21 adidas Originals 20 -1 10,397,711 10,592,571 2%
22 Disneyland 22 0 10,057,177 10,318,332 3%
23 Dr. Pepper 23 0 9,859,733 10,225,578 4%
24 Victoria's Secret Pink 24 0 9,854,313 10,094,839 2%
25 Starburst 26 1 9,492,550 9,754,899 3%
Current Rank (07/28/11) Rank by Fan Count (06/28/11) Change in Rank Fans as of 06/28/11 Fans as of 07/28/2011 % increase
26 Zara 25 -1 9,540,439 9,751,782 2%
27 McDonalds 28 1 9,122,711 9,572,651 5%
28 Disney Pixar 27 -1 9,223,326 9,570,044 4%
29 Nike Football 29 0 8,339,837 8,612,601 3%
30 Subway 30 0 7,744,183 7,924,287 2%
31 Walmart 36 5 7,017,416 7,911,582 13%
32 H&M 31 -1 7,652,545 7,840,458 2%
33 Reese's 32 -1 7,615,312 7,809,380 3%
34 Blackberry 33 -1 7,289,732 7,593,951 4%
35 Taco Bell 34 -1 7,108,820 7,308,113 3%
36 Starbucks Frappuccino 35 -1 7,059,907 7,293,369 3%
37 Burberry 38 1 6,799,283 7,237,763 6%
38 Walt Disney World 37 -1 6,988,262 7,126,250 2%
39 National Geographic 39 0 6,645,220 6,897,660 4%
40 Google Chrome 40 0 6,374,879 6,570,996 3%
41 Lacoste 41 0 6,082,545 6,233,183 2%
42 Levi's 60 18 4,544,838 6,223,835 37%
43 BMW 42 -1 6,011,870 6,211,963 3%
44 Mountain Dew 43 -1 5,632,396 5,812,283 3%
45 Hollister 45 0 5,525,133 5,725,691 4%
46 DC Shoes 44 -2 5,546,111 5,719,110 3%
47 Puma 46 -1 5,336,331 5,440,528 2%
48 Kohl's 54 6 4,858,984 5,381,433 11%
49 Sony Ericsson 47 -2 5,190,519 5,372,038 3%
50 Zoosk new 5,238,800

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 branded Facebook fan pages.

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