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Top 50 Branded Facebook Fan Pages, May 2011

Jim Tobin.
By: Jim Tobin  |   June 1, 2011  |   View Comments

The top branded Facebook fan page, Facebook's own page, now has 40 million fans.  Elsewhere in the Top 10, however, the caffeine buzz on the Starbucks page wore off a little this month, as the social media darling fell two spots from #4 to #6 on our monthly ranking of the largest branded fan pages in the world. Starbucks actually grew 5% in the month, but that wasn't enough to hold the spot as entertainment giants Disney and MTV both grew in double digits. Newcomer Playboy came out of nowhere to bump Forever 21 off the list.

Top Movers

The top movers in terms of climbing the charts were Xbox, up 4 spots to 21 and Subway, up 10 spots to #30. Subway managed this massive growth in part by their facebook.com/subway365 page (the larger one) and their now official facebook.com/subway page.

The top gainers on a percentage basis were:

  • Subway - 38%
  • Converse - 15%
  • Playstation - 15%
  • Pringles - 15%
  • Walmart - 15%

Biggest losers

It was a tough month for the lingerie business in the rankings and the biggest faller in terms of positions on the list were:

  • Buffalo Wild Wings, down 4 spots
  • Victoria's Secret Pink, down 3 spots
  • Victoria's Secret, down 2 spots
  • Starbucks, down 2 spots

(thought both of them falling was interesting)

Current Rank (05/27/2011) Rank by Fan Count (04/27/11) Change in Rank Fans as of 04/27/11 Fans as of 05/27/2011 % increase
1 Facebook 1 0 38,771,604 41,987,045 8%
2 YouTube 2 0 31,989,409 35,055,640 10%
3 Coca-Cola 3 0 25,819,078 28,059,243 9%
4 Disney 5 1 21,318,653 24,277,477 14%
5 MTV 6 1 20,191,860 22,523,037 12%
6 Starbucks 4 -2 21,333,509 22,387,449 5%
7 Oreo 7 0 18,684,841 20,024,069 7%
8 Red Bull 8 0 17,888,823 19,410,093 9%
9 Converse All Stars 9 0 16,506,013 18,525,593 12%
10 Converse 11 1 15,169,794 17,467,267 15%
11 Skittles 10 -1 16,221,888 17,005,052 5%
12 Playstation 13 1 13,032,605 14,982,545 15%
13 iTunes 12 -1 13,427,055 14,928,869 11%
14 Pringles 15 1 12,276,483 14,139,899 15%
15 Live Messenger 16 1 12,145,654 13,535,986 11%
16 Victoria's Secret 14 -2 12,640,869 13,436,963 6%
17 Ferrero Rocher 17 0 9,880,067 11,224,484 14%
18 Monster Energy 18 0 9,871,040 10,799,008 9%
19 Nutella 19 0 9,375,620 10,265,544 9%
20 adidas Originals 20 0 9,064,565 10,079,951 11%
21 Xbox 25 4 8,609,684 9,463,344 10%
22 Disneyland 24 2 8,676,871 9,398,110 8%
23 Dr. Pepper 22 -1 8,705,502 9,226,921 6%
24 Victoria's Secret Pink 21 -3 8,733,585 9,210,697 5%
25 Zara 23 -2 8,704,005 9,151,805 5%
26 Starburst 26 0 8,325,601 8,798,681 6%
27 Disney Pixar 27 0 8,184,917 8,658,446 6%
28 McDonalds 28 0 7,987,297 8,624,292 8%
29 Nike Football 29 0 6,949,920 7,934,956 14%
30 Subway 40 10 5,399,111 7,463,526 38%
31 Reese's 30 -1 6,913,089 7,299,120 6%
32 H&M 31 -1 6,838,200 7,268,706 6%
33 Blackberry 33 0 6,279,940 6,858,482 9%
34 Taco Bell 32 -2 6,308,792 6,734,823 7%
35 Starbucks Frappuccino 35 0 6,131,756 6,704,896 9%
36 Walt Disney World 34 -2 6,150,589 6,560,409 7%
37 Burberry 36 -1 5,905,114 6,364,789 8%
38 National Geographic 38 0 5,625,800 6,211,060 10%
39 Google Chrome 37 -2 5,816,846 6,078,815 5%
40 Walmart 42 2 5,279,499 6,077,453 15%
41 Lacoste 39 -2 5,470,081 5,811,646 6%
42 BMW 41 -1 5,313,616 5,654,845 6%
43 DC Shoes 45 2 4,836,484 5,279,728 9%
44 Mountain Dew 43 -1 4,881,775 5,262,452 8%
45 Hollister 44 -1 4,867,179 5,196,381 7%
46 Puma 47 1 4,590,201 5,167,124 13%
47 Playboy new 5,038,757
48 Sony Ericsson 49 1 4,525,208 4,879,950 8%
49 5 Gum 48 -1 4,546,998 4,777,970 5%
50 Buffalo Wild Wings 46 -4 4,593,296 4,743,825 3%

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 Facebook fan pages.

Disclosure: Both Nike and Windows Live Messenger are clients of Ignite Social Media.


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Comments

5 thoughts on “Top 50 Branded Facebook Fan Pages, May 2011

  1. Alkaline water

    Wow! This goes to show you don't have to be the industry leader to have an awesome Facebook fan page! I love how Red Bull's landing page is so blunt about getting visitors to like their page... Clearly is working for them!

  2. Alkaline water

    Wow! This goes to show you don't have to be the industry leader to have an awesome Facebook fan page! I love how Red Bull's landing page is so blunt about getting visitors to like their page... Clearly is working for them!

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