Facebook is getting into the live-streaming space, but only for celebrities with verified accounts. Public figures (actors, athletes, influencers, musicians, etc.) are now able to launch a live-stream through the Facebook Mentions app. We will take a look at how Facebook live-streaming works, examples of...

14 September, 2015

Facebook Changing Brand Pages Facebook announced this week that they are updating Brand Pages to better serve businesses and mobile devices. These updates include new and more prominent call-to-action buttons that appear under the Page cover photo and comprise activities closely linked to purchases such as...

13 September, 2015

Football is officially back! And along with the return of this outstanding sport also comes the influx of sponsored advertising to us football fans.  I won’t complain about the massive amount of Facebook ads filling my Newsfeed this offseason coaxing me to buy Patriots gear...

13 September, 2015

Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to Facebook, Instagram, Snapchat, or [insert your favorite platform here], but for businesses and social connections as well. Despite years of ongoing upgrades to social analytics, proving...

10 September, 2015

This past week, #LaborDay and #LaborDayWeekend were both trending across the majority of social channels and brands, obviously, jumped in on the action. But let’s not forget that another hashtag was carrying a lot of clout throughout the weekend too: #ForceFriday. For those not (yet)...

08 September, 2015

TV Viewing Minutes Hang On, But Digital Mobile Skyrockets Some new information out this week shows interesting trends in terms of daily time spent on various media platforms. As you can see from the chart below, the number of minutes we spend consuming media continues to...

06 September, 2015

I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. Because they can measure the return on a given ad instantly, their...

04 September, 2015

Messaging applications have continued to grow and expand their influence over our day to day lives. If you're a global brand with a focus on China, chances are you're using WeChat to reach your consumers. For the rest of you, here's an overview of the platform and...

04 September, 2015

We recently walked you through a high-level understanding of what you need to know about global mobile messaging applications. Now, we’ll take a deeper dive into two messaging apps whose potential for brand use may surprise you. If you’re like most of us here at...

01 September, 2015

The Wall Street Journal recently reported on Forrester Research findings that Facebook ads outperform those on other social sites.  At the core of this story is Forrester’s report titled “It’s Time to Separate ‘Social’ From ‘Media’:  Why Marketers Must Hand Social Ad Budgets to Media...

01 September, 2015

Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse...

27 August, 2015