We are proud to work with our client, ConAgra Foods, who is committed to ending child hunger. Nearly 49 million Americans struggle with hunger, and 1 in 5 children are living in food-insecure households. Each year during the month of September, ConAgra Foods teams up...

29 September, 2015

Next week, on October 6th, Instagram turns 5! The social network has  been putting on its big boy pants as it ramps up its ad sales and looks at expanding its EMEA presence. In perfect sync with its 5th birthday, Instagram is organizing the 12th...

28 September, 2015

New Challenges and Opportunities for Marketers Star Wars released the first 360-degree video on Facebook yesterday and it’s already been shared over 55,000 times. Last night at Social Fresh, I used the Oculus Rift headset to take an immersive VR tour of Patron’s Hacienda in Mexico....

27 September, 2015

Content marketers have successfully used the integration of quizzes within social media to effectively generate leads. With the demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% with enhanced lead generation. If you incorporate these quizzes into social media, you've...

25 September, 2015

As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...

24 September, 2015

Social Fresh 2015, the annual social media conference held in Tampa, Florida, kicks off this week on Wednesday, September 23rd. Making another appearance this year will be our very own Jim Tobin, President of Ignite Social Media. Playing the role of both attendee and presenter, Jim...

21 September, 2015

Twitter Releases Buy Button to Select Brands This week Twitter announced a Buy button integration for brands by leveraging its partnership with Stripe. This partnership opens up the opportunity for consumers to purchase a product from a tweet, without having to leave the Twitter experience. If...

20 September, 2015

Lately I’ve been noticing an influx of sponsored Instagram Ads in my feed. Even though I work in social media marketing and have closely followed these new ad units – I’ve felt the knee jerk reaction a few times of, “why is this brand in...

17 September, 2015

Whenever new functionality is announced by social networks, there is usually a waiting game for marketers to really see what the end-user experience looks like to the end-consumer. This time around, Twitter's announcement of the new Buy button features came with at least one live example...

16 September, 2015

Not only is LINE one of the largest messaging applications, it is also one of the fastest growing. In fact, Global Web Index reported in a Q2 report on mobile messaging that LINE was growing at a faster rate than Facebook Messenger, WhatsApp, Viber and...

15 September, 2015

It may still feel like summer outside, but never mind my flip flops and shorts… I’m sipping on a Pumpkin Spice Latte! Last Tuesday, Starbucks “officially” released its best-selling seasonal beverage. As described by Starbucks, the signature espresso and steamed milk latte features the unmistakable...

14 September, 2015