10 Feb Survey: Facebook Users Unhappy; Using It Less | Social You Should Know

Posted at 15:18h in Social Media Marketing

Facebook users are less happy with the content in their News Feed than they used to be, and they’re using the platform less, according to new research we released this week. But it’s been a good week for Foursquare, which got a $15m infusion from...

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24 Jun Social Mobile: More Facebook Engagement on Smartphones and Tablets

Posted at 10:26h in Social Mobile Marketing

When it comes to Social Mobile Marketing, there are many marketers debating the level of interaction that marketers should require when engaging users on smartphones or tablets. The debate is this: Should marketers create similarly engaging programs to the desktop version, or should they scale...

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05 Oct Social Media ROI is Real and Measurable: The Video

Posted at 04:22h in Social Media Analytics

When you work in social media marketing for some of the world’s largest brands, you spend a lot of time analyzing various programs. Over the years, we’ve seen an awful lot of success with social media marketing across a wide array of applications. That’s why...

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08 Sep LinkedIn Changes, Twitter goes Multimedia, Facebook Updates Mobile Brand Pages

Posted at 08:25h in Social Media Trends

LinkedIn is making changes to company pages that are worth checking out. They could become the Facebook for business, which adds a lot of value to that network. In other news this week (headlines are links): Twitter Goes Multimedia, Beating Facebook in Mobile Twitter, born...

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12 Jan Is Google+ Less Interesting than MySpace? New Data From Users Says Yes

Posted at 17:21h in Social Media Stats

Are you on Google+? If so, add Ignite Social Media’s Google+ page to your circles. An interesting nugget or two about Google+, how many people are using it and how long they stick around was hidden in a recent eMarketer newsletter on niche social networks...

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04 Jan Social Media Marketing Drives Purchase Intent and Brand Advocacy

Posted at 15:41h in Social Media Analytics

Social media metrics are something always at the forefront of our minds here at Ignite Social Media. That's why when we noticed a recent article by e-Marketer entitled, "Social Campaigns Give Long Term Boost to Brand Metrics" our ears perked up a bit, emails circulated within the agency, and I had to arm wrestle to get the chance to write this blog post. The following are quick highlights and implications from this data.

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02 Jan Win a free ticket to Social Fresh East to kick off 2012

Posted at 14:05h in Conferences

Welcome back to work. Perhaps one of your 2012 resolutions is to keep up with social media marketing as an industry and a discipline more than you did in 2011. Or perhaps you just like free stuff. Either way, we’ve got you covered. UPDATE: We...

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08 Aug Blog Post Promotion: Paid Ads – Our Quick and Dirty Case Study

Posted at 17:57h in Social Media Stats

In spring, Jim Tobin wrote an interesting post about social media campaigns outperforming banner ads. With a nod to the irony of it all, I wanted to apply my experience in media buying to test the effectiveness of promoting that blog post across three different...

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25 May Top Reasons Fans Follow Brands on Facebook

Posted at 11:50h in Facebook Marketing

In the past, I’ve uncovered how marketers can develop an effective Facebook fan page strategy by meeting the needs of customers and creating an environment with a clear value proposition to fans.  To take this even further, I wanted to share some recent data by...

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11 Mar SXSW Panel Recap: Marketing Budgets Have Gone Social – Is It Working?

Posted at 20:52h in Conferences

SXSW Interactive, which is also known as Spring Break for Geeks, is absolutely packed this year. Unlike last year, conferences are spread among 10 “campuses” instead of being located solely at the Austin Convention Center. Thus I find myself at the Hyatt, across the river,...

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03 Feb Foursquare to Facebook Places: Insight into Check-ins

Posted at 20:20h in Social Media Stats

Many are claiming this year as the year of “social mobile”.  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places. This said, social...

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04 Jan A Look Into the 2010 State of the Blogosphere Report by Technorati

Posted at 15:39h in Blogging

Today, I will take a look into the findings of Technorati's most recent report, the State of the Blogosphere 2010. This report delves into the demographics and statistics of the bloggers and the latest trends throughout the blogosphere. This report covers a wide range of information; however, I will focus on factors most relevant to social media and brand outreach to bloggers.

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