04 May Social Media Stories: What Brands Need to Know About Ephemeral Content

Posted at 15:27h in Social Media Marketing

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels,...

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02 Apr What Marketers Need to Know About TikTok

Posted at 10:50h in TikTok, TikTok Marketing

This post was updated September 2020 Key Takeaways What is TikTok? TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in...

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18 Nov Top 20 Social Media Buzzwords and What They Mean

Posted at 09:00h in Humor, Social Media Marketing

If you have anything to do with your brand’s social media marketing, chances are you’ve heard these buzzwords a time or two…or twelve. Below I break down some of the most common social media buzzwords and what they mean. 1. Organic: A non-paid piece of...

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11 Nov Chinese Social Network Breaks 1B Users | Social You Should Know

Posted at 09:13h in Social Media Marketing

Pressure on Facebook from Marketers Rises Some people were surprised that I challenged Facebook ad investments in my new book Earn It. Don’t Buy it. and had some critical things to say about how the site is treating marketers. But I’m not the only one....

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05 Mar Vine: A Review of Twitter’s New Social Video App

Posted at 09:00h in Social Networks

The social video space has seen its fair share of flavor-of-the-month services and apps but, so far, nobody has figured out how to do it right. A few weeks ago, Twitter launched Vine, its new social video app. While the dust has settled (and the...

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29 Jan 5 Brands Using Tumblr Effectively

Posted at 14:00h in Social Media Examples

It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is...

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15 Apr Mountain Dew Quenches Our Social Media Marketing Thirst

Posted at 15:08h in Social Media Examples

We’ve all got our vices, some more than others, for better or worse.  Mine comes in the form of an irresistible citrus-lemon flavored soft drink known as Mountain Dew (just check out Ignite’s recycling bin and you’ll quickly see the depths of my vice). While...

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18 Jan 20 Questions to Ask Before You Hire a Social Media Agency

Posted at 15:28h in Social Media Jobs

As more and more companies look for help with social media marketing strategies, more and more agencies are following the money, professing to be experts in the space. And, since agencies are full of marketers, it's sometimes difficult to tell the difference between the best and the rest.

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17 Nov The Do’s and Don’ts of Successful Social Design: Part One

Posted at 16:02h in Lifestyle

Earlier this month Ignite Social Media's fearless leader Jim Tobin put together a post of the Top 50 Branded Facebook Fan Pages for October 2010 that listed Facebook, YouTube and Starbucks as the top three most popular corporate destinations for users. After spending some time looking through the list of Facebook's heaviest hitters I couldn't help but notice a trend of characteristics that worked in favor of nurturing a positive, active social interaction between the brand and the fans.

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09 Jul Happy 3rd Birthday to Ignite Social Media

Posted at 14:25h in Announcements

I launched our blog for Ignite Social Media and set out to figure out what a social media agency was, what it did and who it was going to do it for. We realized quickly that neither of us could program, as we kept repeatedly breaking the blog, leaving us to call on friends to bail us out.

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31 Aug Taco Bell : Social Media Marketing Example #20

Posted at 17:42h in Social Media Examples

Today I would like to take some time to continue the 26 Social Media Marketing Examples and examine Taco Bell. As a fellow "offbeat" connoisseur and fellow funny man I can definitely relate to Taco Bell and the approach they have taken over the years. Humor has typically been at the forefront of many of their traditional campaigns.

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28 Jun 47 Outrageous Viral Marketing Examples over the Last Decade

Posted at 19:43h in Social Media Examples

Over the course of the last decade, an array of viral marketing examples have come and gone with varying degrees of success.  Though the term “viral” infers that the campaign is organic and self-replicating, marketers and big-name brands have begun to attempt manufacturing viral content...

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