02 Jan Top 50 Facebook Brand Pages Q4, 2013

Posted at 09:57h in Facebook Marketing

Adidas Football and Heineken are the only two brands to break in to the ranks of the Top 50 Branded Facebook Fan Pages in the fourth quarter of 2013, while Dr. Pepper and Sprite are the only two brands to drop off of the list....

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10 Dec Reach of Facebook Brand Pages Suffer 44% Decline

Posted at 11:33h in Facebook Marketing

Facebook’s December News Feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by our social media agency. Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size,...

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02 Oct Top 50 Facebook Brand Pages for Q3, 2013

Posted at 09:09h in Facebook Marketing

The Top 50 Facebook posts on the Ignite Social Media blog were once one of the key blog posts published each month. We’ve decided that although this research allowed us better insight into brands’ movement on Facebook we didn’t see much change month to month,...

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28 Jun Top 50 Brands Rocking Facebook Marketing, June 2013

Posted at 10:59h in Facebook Marketing

EA Sports FIFA is the only new brand to rank in the Top 50 Facebook Pages in June, and Louis Vuitton is the only brand to drop off of the list. Facebook and YouTube brand pages hold on to the top spots again this month. Facebook...

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30 May Top 50 Brands Rocking Facebook Marketing, May 2013 – Samsung Mobile Charges

Posted at 09:26h in Facebook Marketing

It now requires more than 22.4 million fans to be part of the exclusive Top 50 brands on Facebook. The Top 25 did not see much change in rank from our April list, aside from Subway bumping Victoria’s Secret down one spot to #20. Fast...

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07 Mar Facebook News Feed Redesign Might Mean Big Changes For Your Brand’s Content Strategy

Posted at 18:32h in Facebook Marketing

Facebook announced today that major changes will be rolling out to users’ News Feeds and our initial reaction is that these changes will have some significant implications for brands in the way they approach content creation on the network. The net takeaway (if you don’t...

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27 Sep Target: Facebook Fan Page Example in Detail #25

Posted at 17:34h in Facebook Marketing

In our next to last installment of the 26 Facebook Fan Page Examples in Detail series, I’ll be checking out the big bull’s-eye, Target. With headquarters in Minneapolis, Minnesota, Target’s Facebook fan page currently boasts 18.1 million fans. How well are they doing at engaging with...

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23 Jun Facebook Goes Local; Twitter Goes Long; Smart Cars Go Funny

Posted at 16:12h in Social Media Trends

Social media marketers: Did you catch these three stories last week? Here’s a recap in case you missed any: Facebook Testing Location-Based Ads After some new research came out showing that Facebook marketing leads to sales, and that their new news feed based (mobile) ads are highly...

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20 Jun Top 50 Branded Fan Pages Ranked by Amplification

Posted at 13:46h in Facebook Marketing

Which of the Top 50 Branded Facebook Fan Pages are best at reaching their fans’ friends through their updates? The answer to this question is critical: Are you broadcasting to your fans only, or are your fans “serving as a conduit for brand exposure to...

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03 May After Timeline, Top 50 Brands See Facebook Comments Dip 11%, Likes Rise 11%

Posted at 13:58h in Facebook Marketing

On February 29th, Facebook introduced Timeline for Brands, allowing brands to have a nifty cover photo but also eliminating their ability to have a default landing tab (something I would still very much like back). By March 30, all brands had to switch over to...

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13 Dec How MTV Generated $12m Worth of Exposure Using Facebook Wall Posts

Posted at 13:00h in Facebook Marketing

At Internet Summit 2011, I presented Secrets of the Top 50 Facebook Fan Pages, which provided a data driven analysis of the 50 largest Facebook fan pages, which I’ve been tracking now for more than 20 months. I was able to do this analysis using...

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24 Oct Do Dating Site Fans Have Fewer Facebook Friends? Do Sneaker Lovers Have More Friends?

Posted at 18:00h in Facebook Marketing

Recently released research in the journal Proceedings of the Royal Society found that people with more Facebook friends have different brain structure than those with fewer friends. Specifically, researchers found differences in the superior temporal sulcus, left middle temporal gyrus and entorhinal cortex. I personally have...

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