Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does. They also added a few features, making the format even more lucrative for advertisers....
Getting verified on Instagram and across social media is one of the ultimate signs that your channel has ‘made it’. That blue check mark means so much to public figures, influencers and brands. Most of the time, social channels keep their verification criteria close to...
Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions...
Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here--swapping out our sandals for sweaters and devouring all things pumpkin spice. It’s officially fall, which means the holiday season almost...
Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world...
Advertisers can now tap into Facebook Stories’ 150 million daily active users, with the launch of new ads in Stories this quarter. Before you start adding Stories to your paid social strategy, here’s what you need to know about this new placement. Limited Objectives Not all ad...
With U.S. users utilizing an average of seven U.S. social media accounts, and 98% of internet users visiting or utilizing a social network in the past month - social media is playing an increasingly important role in many consumer's purchase journey. The recent US Market Report...
The ever-evolving world of social media continues to grow, and we’ve seen a lot of changes since August. Pinterest hit a major milestone, Twitter added a new timeline option and changes on Instagram could help improve your DM game. Plus, the Instagram co-founders resigned! Here’s...
Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun...
There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging. Recently Instagram added the poll feature to direct messaging and last month Facebook tested removing the share button on posts and replacing it with sending...
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories, it’s vital that social media marketers understand how to...
Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows. According to eMarketer social...