I read a post from Jake over at 10e20 blog recently with a promising title, "Social Media Marketing is NOT a Direct Response Channel." I could not agree more. Jake's point that you should not expect social media to compete with your direct...

07 April, 2008

Lately I've been keeping my eye out for brands that are making a dive into social media, so I thought that I'd share one brand I came across a few weeks ago: The Kraft brand, Crystal Light. I actually came across this effort in a...

04 April, 2008

Video creation is becoming more and more mainstream. Technology is becoming increasingly affordable and applications are becoming easier to use (potentially). The Flip came out with a ton of buzz around the product late last year. It's the first device to push the envelope on...

27 March, 2008

Yesterday an Adweek came across my desk that I actually read, which is amazing because in full disclosure these magazines normally sit on my desk for months and eventually find their way into my trashcan. However this time an article caught my eye that had...

25 March, 2008

In December, as part of a tongue-in-cheek print ad, we listed 25 social media buzzwords that make you feel cool if you say them. Surprisingly, that post still gets a fair amount of traffic, and with so many people new to social media, we...

19 March, 2008