Brandwatch is a digital consumer intelligence platform founded in 2006. They recently merged with Falcon.io in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the...
Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it's not enough to just be present. To stand out in a...
With E.L.F. Cosmetics joining the 2.93 million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. What is BeReal? BeReal is the latest...
Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or...
While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. So, what’s all the hype about? In this comprehensive review, we’ll break down all of the features of this platform and help...
Brands have got to listen, TikTok is staying. It’s not going anywhere. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number...
Instagram is not new in terms of social media. The platform has been around since 2010, meaning that it is a stalwart in the social media space. Even so, it seems that many users and marketers aren't quite certain who specifically is using Instagram regularly. Most...
The purpose of social media is to make connections. So naturally, you’d think the more engagement you get on a post, the better. All those likes and follows count as connections, right? Not necessarily. It turns out that one key factor in converting social followers to...
It's no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. With the continuously evolving landscape of networks, it's easy to...
You're probably here because you're looking for ways to spice up your brand with the best video content, right? Here's your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach. ...
As the Founder and Chief Executive Officer at Ignite Social Media, Jim Tobin is no stranger to the world of social media marketing and has seen immense changes in social media over the 15 years the company has been in business. In his recently concluded guest...