Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Who...

16 August, 2016

Social media is a constantly changing force to be reckoned with. At times the changes can feel overwhelming. It seems that just as you have a grasp on your social media strategy, something comes along that shakes it to its core. At Ignite Social Media,...

02 August, 2016

Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand?...

23 May, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach...

16 May, 2016

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not...

11 May, 2016

If your brand is still taking static photos on Snapchat, then you’re probably behind the curve. Snapchat adoption is on the up and up, according to a study by Piper Jaffrey, and it’s no surprise. There are always new features to test out, thanks to...

05 May, 2016

Here’s a scenario that thousands face every day: you and your brand have a great message to share but you're unsure of with whom and where to share it. To determine that, it's time for a little internal Q&A: Who is my target audience? Where...

18 April, 2016

As an application with more than 100 million daily active users, revamping your chat platform is a pretty big deal. Luckily, users are loving what Snapchat is referring to as Chat 2.0 as it gives a much wider range of ways to communicate with other...

06 April, 2016
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