Ding, ding, ding! That’s the sound of Pinterest hopping in the advertising ring, ready to compete for ad dollars with the other big dogs of social media. While you may have noticed beta testing in Summer 2014 in the form of a scattered, strictly selected...

In November. I wrote a blog post establishing why Pinterest can be lucrative and effective social strategy for brands, between rich pins and high conversion rates. While some brands choose not to have a presence on Pinterest due to legal risk, adopting interactive Pin It...

Pinterest offers a unique platform to business – a way to organically promote products while adding a personal touch through the creation of storyboard to support brand mission. Originally used by individuals as a way to discover and share items of interest, brands discovered a...

For many, the greatest joy of Pinterest is the collision of fantasy and reality, of finding tomorrow night's supper next to a beautiful picture of Poland's Crooked Forest. Users curate boards of practicality and of wanderlust and Pinterest continually evolves to help make these dreams...

Pinterest just made branded pins a bit more engaging. The new rich pins allow brands to include a whole bunch of exciting data including real-time pricing, availability and location for purchase. New rich pins include three varieties (product, recipe and movie) all with their own unique information. We'll...

Though pint-sized compared to other social platforms, Pinterest offers businesses the greatest ROI of all social networks. Why? Because Pinterest is relatively young and its audience is already primed for making online purchases. Consider the statistics: YouTube delivers 2 billion views per day Facebook has 850 million monthly users Twitter...

Pinterest introduced free analytics to verified accounts last month. This is great news for brands. Businesses will no longer have to estimate the impact of their Pinterest presence or pay for a separate, usually costly, analytics service. Any Pinterest account that has the "new" look...

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