The world of social media is constantly changing and evolving. With new technological innovations on every platform, it’s up to everyone to stay informed and one step ahead of the changes. But naturally, life gets in the way and it’s tough to know every detail....
If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we're here to give you a debrief. Using data from Global Web Index, we were able to uncover several ways in which millennials use social media...
Everyone loves to go on vacation but who wants to actually spend time planning one? Don’t you wish you could just snap your fingers and be in a tropical destination where all of your worries just melt away? Well since that isn’t possible yet the...
As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of a circular journey, as illustrated by the McKinsey Loop. As social media has become more mainstream and started being...
Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know. Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...
As one of the token “Pinterest Experts” in the office, #pinning is a way of life. Or, it’s a way of my life. But let’s be real, it’s flat-out addicting. My personal boards range from traveling inspiration to workspace inspiration to words of inspiration. Basically,...
Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...
Pinterest takes silver in terms of social media referral traffic, second only to Facebook. That traffic becomes integral to retailers and other brands during the Holiday Season. Here are five tips for how to ready and optimize your brand's Pinterest presence for the upcoming retail season. 1. Use...
Recently, we received the opportunity to work with our clients and participate in the Pinterest promoted pins BETA. In this program we had the opportunity to promote pins using keyword targeting on a Cost-Per-Click basis. Buying on this new platform has been a learning experience for...
In a recent article, AdAge reported that digital spending for several large consumer packaged goods is up 20-35% for brands from the past year, beyond the global average budget of 24%. It's easy to assume that this would immediately translate into robust sales and greater...
Over the past several weeks, we’ve heard a lot of chatter within the influencer community around Pinterest’s updated Acceptable Use Policy and Advertising Rules. It seems Pinterest has been penalizing influencers for “spam,” but many of our influencer partners are a bit confused about what...
Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly...