Us social media marketers get kind of a bad rap. "But Facebooking isn't a job!" "What do you even DO on Twitter for a brand?!" "You get paid to take Instagram photos?!" We've been the subject of nearly every job insult you can imagine ("Why...

Community managers across the world rejoiced today, as Instagram's 4.1 update finally allowed for importing videos. (Somewhere, Vine developers are nervous.) No longer does a community manager or content creator have to hold the in-app button to record an Instagram video, as they can now import...

You know those Instagram accounts that look ridiculously put together? Don’t worry – they aren’t too far out of your reach.Coming out of BlogHer ’13, there was one session that truly stood out in my mind – Morgan Shanahan of the818.com’s “Find Your Instagram Style.”...

  If your brand is doing flips about Tumblr – we’ve got some pro tips on avoiding a face plant. Post Frequently Many brands on Tumblr have joined, but don’t frequently update. We see this with hair brand Frederic Fekkai’s Tumblr, which has only been updated five times...

With Tumblr’s acquisition by Yahoo, we’ve got one question: Will brands start taking it seriously? With 300 million unique monthly visitors, brands should be flocking to the site. In April, the blogging/social network unveiled a mobile ad unit inside a user’s mobile dashboard. While this is...

If the brand they manage has an ounce of creativity, Instagram may be a platform for community managers to consider for their social media marketing efforts. So how should brands incorporate Instagram into their social media marketing strategies to achieve Instagram marketing success? Read on for tips...

Brace yourselves. Facebook hashtags are coming. Today, Facebook begins rolling out hashtags on its News Feed, and just like hashtags on Twitter, Vine and Instagram, Facebook's hashtags will be functional. Clicking the hashtag will pop out a feed that shows others’ posts that have included the same hashtag. All hashtags...

It’s been five months since a little thing called Vine debuted in the app store. And it still appears it’s spreading like weeds – when used correctly. In Vine’s first month, the percentage of highly active users using Vine was much higher than the percentage that...

Pinterest just made branded pins a bit more engaging. The new rich pins allow brands to include a whole bunch of exciting data including real-time pricing, availability and location for purchase. New rich pins include three varieties (product, recipe and movie) all with their own unique information. We'll...

So, you want to make a how-to video that people actually watch. It can be a bit of a challenge, but the good news is you don’t have to be a professional to make a great how-to video. Here are a few steps to get...