While LinkedIn only drives 14 percent of social media traffic compared to Facebook's 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions. With over 28 million unique monthly visitors, LinkedIn is the most business-focused social media platform...

Facebook's recent cover photo policy change has opened the door for brands to further capitalize on their existing social media presence. Until March 20th, Facebook's previous guidelines kept pages from using the banner image to promote contact information, calls to action, price/purchase information, and encouragement to...

Newly released Nielsen statistics show that approximately 41 percent of tablet owners and 38 of those with a smart phone use their device while watching television. It's no wonder then that many advertisers and brands are considering the impact of social media on regular programming. While...

Meet Jamie Salvatorie, the owner of Vat19.Com. With an army of nearly 300,000 subscribers and over 200 million combined YouTube views, Salvatorie and his team are shaping the way brands approach online video. Witty, quirky, and flat out entertaining, Vat19's videos have gone viral and are...

YouTube annotations have the potential to be a video creator's best friend and a viewer's worst annoyance. We've all sat down at one point or another and watched a YouTube video with those strange little boxes of text popping up. More than likely, unless those annotations...

Will short form content be preferred over long form just as digital downloads have replaced CDs? With new applications such as Snapchat and Vine (which we just reviewed in detail here) exploding in popularity throughout the digital world, consumers are becoming accustomed to flash marketing and shorter messages. While...

Instagram is everyone's favorite photo-sharing app, and a few companies have found great ways to capitalize on the service's API for their own brands. Read on to learn about their success, and hopefully get inspired yourself....

YouTube's major site overhaul was unveiled to the public in December. Find out what the new social-driven YouTube means for brands, and discover how they can make the most of the new features....

This article looks at some of the best uses of Facebook for branding and marketing in 2012, as well as a few efforts that missed the mark....